Archive for August, 2006

Time to Launch

There are two very distinct phases to a website: (1) Design and (2) Marketing. In my opinion, far too many people spend way too much time on #1 and not enough time on #2. That is easy to do. All of us want to have a website which looks great and functions the way we [...]

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The Use of Blogs

The blog (a slang term derived from the words web log) has quickly become one of the latest trends on the internet. More and more sites are starting their own blogs, and they can be used to keep fresh content on the website, promote products, you name it. In fact, the typical blogger can be [...]

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Using Content Hubs to Promote

We’ve all heard it before: content is king. And it is true. If you own a site, you need to post something interesting that people want to read before you can expect people to stop by. If your site is a content-based website, then you’ve already taken a huge step. However, if your website is [...]

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The Use of Landing Pages

Landing pages are a great way to not only get the most bang for your advertising buck, but also more accurately track the effectiveness of ads or ad copy. Landing pages are essentially a web page to which people click from an outside link. It is the page they land on when they arrive on [...]

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Why PHP?

As many of you know, I do all of my web programming using the PHP programming language. There are quite a few other web programming languages out there, though, including Java, .Net, Cold Fusion, Perl, Ruby and others. I am partial to PHP, though, and there are reasons why I think this language has a [...]

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What Did Google Do Right?

When I was in Russia recently, I didn’t have much to do over there. I spent some time in Korkino, a very small village in central Russia. For a guy who is used to a lot of activity and the hi-tech life (I guess I can call it that), I found myself more than a [...]

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Is There a Use for MySpace in Business?

Most of us who are not living under a rock have heard something about the Myspace buzz. It seems to be another internet revolution. The business side of this behemoth is something to behold. [...]

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The Prevention of SPAM on Your Website

One of the big issues with setting up any website is how to prevent SPAM. Simply put, if you directly publish your email address on your website, it is likely to be picked up by software robots and added to spam lists. These little robots act just like search engine robots. They scour the web, [...]

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6 Tips to Secure Your Website

Most people on the internet are good, honest people. However, there are some people browsing the internet who derive fun from poking around websites and finding security holes. A few simple tips can help you secure your website in the basic ways. Now, obviously, the subject of data security is a complicated one and way [...]

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Conducting an Online Survey

Surveys are an essential component to marketing. After all, how do you know what to do in your marketing efforts if you do not know what your visitors are thinking? So many companies do the equivalent of wadding up money and throwing it up against the wall when they do their marketing. Rather than directly [...]

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