Archive for September, 2006

Use of Web Analytics in Marketing

Every website owner absolutely needs to be routinely collecting web analytics and using them to perfect the site and engage in marketing campaigns. Almost all web servers provide a raw log file, usually generated nightly. You can use a web log analyzer to analyze those logs and provide you reports. Some web hosts provide web-based [...]

---

Integrating a Website With Your Business

It has been one of my continual themes when talking with clients about their websites that their site needs to serve their business. When I work with a client, I look at their website as an extension of their business model. I take a look at their overall business and evaluate:

How do they make their [...]

---

Really Communicate To Your Visitors

This article might be a bit different than you’ve come to expect from a webmaster-related article. The reason is that, in my opinion, it is a facet of the internet many people don’t really think about. And that is communication. But, by communication I mean more than just talking or writing. Read on…
What is Communication?
Communication [...]

---

Merchant Account or Paypal?

Anybody looking to collect payments off their website finds themselves getting into the field of payment processors. Understand that I am referring to this in the general sense of simply processing credit cards; those who know how this process works know that the credit processor is only one stage of processing a credit card. One [...]

---