Archive for January, 2007

Mailing List Solution - Follow Up

OK, I have decided to purchase 1-2-All, from Active Campaign. After comparing to oemPro, I decided against it. oemPro is pretty good, but in the end, price made the difference for me. Today, I sent my first email with the new software. It’s very slick and the more I play around with it the more [...]

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Mozilla Being Hypocritical?

I saw on another blog that Mozilla has placed the Adblock Plus add-on onto their list of recommended add-ons. At the same time, Mozilla is said to have brought in $72 million in revenue in 2005, most of it from Google Search ads. Is this hypocritical? I would say so. For those of us in [...]

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Another Good PHP Email Application

As a quick followup to the last post, I have since come across another PHP-powered software package for running an email list locally from my server. That package is oemPro, from octeth Technologies. It runs a little more expensive than 1-2-All ($268 versus $189). It seems to have all the capability I would need, however. [...]

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Search For Email Mailing List Solution

I have spent several hours last night and this morning investigating email list services. Since one of the founding philosophies of this site is that you can learn by what I am doing, I thought I would post where this search stands. My situation is this: I have a large mailing list over on PCMech. [...]

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Increase Online Sales by Reducing Customer Anxiety - The Scientific Approach

This afternoon I attended the web seminar mentioned in the previous blog post. The seminar was put on by Marketing Experiments Journal, a very professional outfit that takes the science of online marketing to levels you would normally expect from a college course. The subject of the seminar was how to decrease customer anxiety levels [...]

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7 Ways to Increase Site Conversion

A couple days I got an email from Marketing Experiments Journal notifying me of a free Webinar they are hosting Wednesday, January 24th at 4PM EST. The topic?
Topic: Site design tested: 7 ways to increase site conversion by reducing Customer Anxiety
Does matching your site’s appearance to the expectations and preconceptions of your customer prospects influence [...]

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Using Lynx for SEO

Rich’s latest video for PCMechTV had to do with using Lynx for SEO. Why would one be interested in this? Because Lynx is a text-only web browser, which means it looks at your website exactly the same way a search engine spider would. Does your site make sense and show a lot of the keywords [...]

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Yahoo Slurp Spider Drives Forum Server Load Through the Roof!

Not long ago, I made a change with my hosting account at Pair Networks, adding a second server for the sole purpose of handling our databases, while having our primary server responsible for the page requests only. I did this because our server load was consistently high. High server load is bad because that means [...]

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Google Updates Their Adsense Policies

That’s right, Google has issued their 2007 update on policies to be followed by websites using Adsense. Of course, Adsense is Google’s contextual ad service where websites can place Google ads on their site and earn revenue. The revenue you can make from Adsense is pretty good in the scheme of things, so webmasters who [...]

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Uniblue Announces SpyEraser

Uniblue is today announcing the release of SpyEraser as well as a PowerSuite that groups the utility with their existing Registry Booster and SpeedUpMyPC titles. I have not yet tried the utility, but I have tried and marketed other Uniblue products in the past and have found them to be fine options. The reason I [...]

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