Glyphius Copywriting Software Review

In the weekly newsletter here at WebbyOnline, I have been talking about ad copy and the importance of good copy to making online sales. For those of you new to this, ad copy simply refers to the text (whether spoken or written) in an advertisement. It could refer to the text of a small ad, or it could refer to the text of a long sales letter. Now, copywriting (the art of writing this ad copy) is something that any person interested in sales HAS to know.

When you first try it, you will quickly find that there are some things that work and some things which don’t. You cannnot just list out a product’s features and say “buy now”. People will bounce off that page quickly unless they came there intent on buying your product (not likely). To sell, you need to really communicate with your target prospect, hit their buttons, and show them how your product will benefit them RIGHT NOW. It really is an art and a science mixed together. You can go out and hire a professional copywriter like Mike Fortin to do your copy for you, however hiring a guy like that is going to cost you a pretty penny. His minimum charge for a project is $3,000. However, doing it yourself without any training can be a total shot in the dark. Why not get a helping hand?

I recently came across a simple program called Glyphuis. The program is designed to evaluate your copy and give it a score. Can a piece of software replace the human element of a trained copywriter? Absolutely not. However, can it give you a big boost if you don’t really know what you’re doing? Absolutely.

Most copywriters maintain what is called a “swipe file”. A “swipe file” is a collection of winning ads, or bits and pieces of ad copy which works. A good swipe file takes quite a bit of time to compile, however it can be very helpful when you are authoring your own copy. It keeps you from having to re-invent the wheel. It’s like when one of us installs Wordpress to begin a quick blog site. Most likely we’re going to install a pre-designed theme and then modify. Why? Because somebody else has done the work and it looks pretty good. That’s the same logic with a swipe file. Others have done the testing and seen what works. Why not use that hard-gotten information yourself?

Glyphuis is like a built-in swipe file that you don’t have to develop yourself. When I first ran across it, I thought it was a scam. Not that I thought the author would cheat me, but more because I was wondering the obvious: “How can a piece of software provide any kind of judgement at all on ad copy?” But, Glyphuis was not making any claims that it could replace a copywriter. In fact, it was sold simply as a tool for helping you to optimize your own copy. Obviously, the person operating the software is still a key piece of the puzzle. That makes sense to me.

Then, I found a PDF document by copywriter Brian Keith Voiles. In it, he performs a series of split tests on headlines on which he used Glyphuis. He found that the software was correct and that the scores reported translated into real world changes in conversion rates. So, now I see a good copywriter endorsing Glyphuis. And the software has also been endorsed by other leading copywriters like Michel Fortin, Roberta Rosenburg and Michael Humphreys. I heard Fortin endorse it just last night, actually, on a webinar he did in conjunction with Eric Graham.

I went and picked up the software and am running it now. Its one simple EXE file and the interface is very simple. However, the scoring it provides is awesome. I’m already playing with it to increase the effectiveness of my own copy. If you want to create your own copy, but have the guidance of some known copywriting tests without paying thousands to hire a copywriter, then Glyphius is worth your time.

Let’s do the math. Glyphius will run you $135. Its a one-time cost. Now, I sell a course on building your own PC over at www.buildmybox.com. This is a brand new landing page and, honestly, I just pulled it out of my butt. The copy used was simply made up and I have not yet done any split testing or anything simply because it is such a new page. Since I have put it online (about a week ago), it has gotten 478 visitors. 2 of them have purchased. That’s not all I have sold, but that’s all that this particular landing page has generated. I don’t have to tell you that that’s a crappy conversion rate. The course (what most people buy) is about $50. If I even double my conversion rate (which would not be hard considering how bad it is now), I would pay for Glyphuis in short order - with just the DIFFERENCE in conversion rate! I obviously have a lot of work to do with that landing page, and I knew that already. But, having some guidance in choosing the text will be quite helpful. I’ll publish the changes I receive on this page in a few weeks after I’ve had an opportunity to perfect it.

Glyphuis is VERY relevant to the audience of WebbyOnline, and I am fully confident that it will pay off many times over for anybody who uses it. It takes only a small increase in conversion to pay off. We all want more traffic. More sales. That’s why I am using Glyphuis and recommend it for you, too.

If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.