Web Video Marketing - Best Practices

TubeMogul has published a white paper of sorts which talks about the use of web video in marketing. In other words, how to get lots of people to watch your videos. The write-up starts with:

Online video is one of the best venues to engage an audience - don’t even think about excluding it! This new medium allows the video creator to communicate a message on multiple levels - via visual imagery, the spoken word, music and visual text. It may sound like a commercial for a Montessori school - but this is the way people learn, and consequently, the way legendary brands are created. As a case in point, think of traditional internet marketing; when was the last time that a paid search listing or banner ad raised your blood pressure or induced you to forward something to a friend? Get the point?

Click here to read the rest of the write-up on web video marketing.

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