Internet Marketers on "Mass Control" Like Flies on Shiznit
As a guy who is very active in Internet business, I stay in tune with what’s happening out there. Of course, I like to conduct business in the old-fashioned way - produce something that is of value to people and sell it to them. I just started PCMech EDU, for example, and while I am making money on this, I also wholeheartedly believe it is a great product.
Teaching Sells is onto something and I mean it. Online learning is an incredibly viable business model.
Well, today saw the launch of Mass Control. And I can tell you right now that I am one of the few Internet business people out there who is NOT pimping this thing. Perhaps I should, because if the quantity of marketing emails I’ve gotten lately is any indication, this guy surely is exercising MASS CONTROL over the Internet marketing industry. And the guy is making a frickin’ killing. When I saw the sales page, I seem to recall it was going for $1997. (Why do these people always end prices in 7?)
Over the last few days, I have gotten emails from:
- John Reese. Usual copywriting by John, with the usual 4-word lines in his email. He is offering to give away Traffic Secrets 2.0 to anybody who purchases Mass Control through his affiliate link,.
- Rich Schefren. Doing a joint venture teleseminar call to pimp Mass Control. Talking about getting a license to "print money". Oh, come on.
- Harris & Richard.
- Ben Shaffer. Giving away product in exchange for signing up for Mass Control through him.
It goes on and on. I am on a lot of people’s lists, so I see them all. And I haven’t seen an Internet marketing orgasm like this one in awhile. They are all trying to cash in on this.
It just goes to show you that these guys make the most money by selling crap to each other. I don’t doubt these guys make great products, but it is certainly getting to the point where these guys are all competing for attention. It is the usual marketing elites vying for attention from the rest of the people trying to make that kind of money online. And they know it.
Here’s the problem: If these guys keep sending emails like this, full of copy and hype, full of "secrets they don’t want you to know" - well, it just kills the market not only for themselves but for anybody else trying to do this. It leads to DISTRUST.
I saw a video not long ago where John Reese came out with a big, super-duper secret. That the money is in marketing to other internet marketers. In a word: DUH! What is this guy, master of the plainly obvious? If this is right up there with all the other "secrets" this guy sells, then he’s nothing but a shyster.
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Comments
Thanks for commenting, Pam. I completely forgot about this post. 
I guess I slammed these guys pretty hard then.
Those guys are masters of hype, but I wouldn’t say it leaves you bare. I have gotten products from Frank Kern and John Reese and they ARE pretty good and valuable.
But, what I said about the clique and how they market each other’s stuff and hype it up like crazy - that remains true. It works, though.
There are a lot of approaches to selling. Always keep that in mind.
David, I have died and gone to reality heaven. Thank you sooooo much. There is so much truth in this entry that I have wanted to say and haven’t. It is about the value and your customer. You are going to be very very successful in your approach because people are tired of the launch that hypes you up and leaves you bare. Anyway thanks! We are finally on the road to success.