Tip: Finding Companies on Twitter

September 8, 2008

Picture 1 I know that a lot of smart companies are using Twitter these days. They are using the service to keep in contact with their customers, to field new ideas, to let their customers know of new announcements, etc. The commercial uses for Twitter are many.

As a consumer who might be using Twitter, it can be hard to find these companies on the site without manually searching for them or getting lucky. For example, when I was flying Southwest Airlines a few weeks ago to Seattle, I only by chance came across the fact that Southwest is active on Twitter.

In looking for a directory of companies using Twitter, I ran across a very useful resource called Social Brand Index. Their Twitter directory has a lot of accounts listed, including non-profit organizations, government agencies, media organizations, etc.

There is also Twellow, where you can search not only for companies but also people, categorized based on information in the profile bio.

I find it odd that Twitter is depending on third-party directories like this. Seems these would be extremely useful additions to the main Twitter site.

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  • You're right. Twitter, while becoming steadily more and more stable, has not yet started seriously incorporating the functionality that third-party clients have been providing. Meanwhile, third-party clients die at an alarming rate (for reasons which I don't understand, but may have to do with the fact that they have to run to get their updates done and most of those guys are doing their twitter apps "on the side"). Twitterverse.com and TerraMinds.com come immediately to mind, although the latter's search function has now been added to Twitter. I've noticed Hashtags.org hasn't been working for a while, either.

    My guess is that once Twitter gets full stability, they will begin to add more goodies like these directories, or hashtags, etc. At least I hope so!
  • Yea, we are redoing our blogs so our Twitter icon is easier for people to see. Hopefully this will make people follow us, we just signed up for Twitter.

    http://twitter.com/littlemissmatch
  • Joe
    Nice post. I'd like to add the <a href="http://twit4.com" rel="nofollow">Twit4.com Directory to the mix as well. It's comprehensive directory of companies using twitter.
  • Twello seems to work best
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