Microsoft Underwhelms Again
OK, when I heard Microsoft was hiring Jerry Seinfeld for its marketing campaign, the hopeful part of me thought perhaps that Microsoft was suddenly growing a clue on how to market. But, alas, I thought wrong.
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I am not alone in the sentiment that this commercial was not funny. It was also a waste of airtime since it did not even allude to Windows until the very end, and only then by logo only.
This series, hopefully, will go somewhere. But, right now, I am left wondering what Microsoft is thinking here. They are clearly trying to out-Apple Apple, and so far they’re off to a bad start.
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I was expecting more form this campaign, perhaps this is just a weaird start to a brilliant campaign. I had high hopes since this was a Crispin, Porter + Bogusky joint