Confessions of a Six Figure Professional Blogger

Are Adsense Publishers Scared About the Economy?

October 31, 2008 | Search Engines

I got an email from the Director of Adsense and it starts out as follows:

We understand that the recent economic turmoil has created a lot of uncertainty in the lives of AdSense publishers. During these difficult times, we’re continuing to invest in innovations that improve publisher monetization and advertiser value in the content network.

The email goes on to talk about advancements to the Adsense system. It also says that Google’s success is tied to mine and they’re dedicated to helping me succeed. Thanks, Google.

But, it left me wondering: Why did they think it was necessary to send this email?

It sounds to me as if Google might be a little worried about Adsense publishers ditching them. Google has lost just a little bit of search share, but not enough to worry about. In fact, I personally think Google is poised to do very well in an economic downtime.

It is almost as if Google is trying to say “Hey, little child, we’ll make you feel better. We’ve got it all figured out. Stick with us and you’ll see.”

I’ve heard Brian Clark refer to Adsense as the blogger welfare program. Perhaps it is. But, the case remains that Google Adsense is a powerful juggernaut on the Internet and one that dishes huge amounts of money in the proper circumstances. Selling direct advertising will always outperform Adsense, however Adsense is a good, dependable fallback – IF you have the traffic.

As for this email, I think it was rather useless for Google to send. I don’t think people are going to ditch Adsense because of the economy. Google can deliver affordable, targeted traffic to an advertiser. That means demand isn’t going anywhere, which means there will always be Adsense publishers making money with their program.

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  • For me, traffic is money. Just proper keywords helped me to increase traffic and earnings. I choose my keywords through http://www.keylords.com software, and only after a week my traffic and earning were tripled ;)
    I now believe that balance between keyword popularity and price is the secret to high profit.
  • In complete agreement. I was baffled by this as well. Unless they were using it as a sly way of getting the DoubleClick message out, it was unnecessary.
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