Buying Internet Marketing Products - Don’t Make These Mistakes
I am an evangelist for this fact: The TRUE professional blogger needs to know how to market things – and do so – in order to make money.
As I’ve said before, it is one thing to write quality blog posts and hit the Publish button. That is the core of blogging, of course. But, you’re simply not going to make very much money at that. MARKETING is the key. You have to not only know how to market your own blog so as to get traffic to it, but you need to know how to market products in order to turn that blog into a full time income.
Good marketing requires real knowledge. You’ve got to learn that knowledge somewhere. As you’ll quickly find, there are TONS of people out there selling information about internet marketing and making money on the Internet. All claiming to be “gurus”, but few really are.
The market of “making money online” has huge price ranges, ranging from the $27 e-book to $2997 full information and coaching products. Stompernet charges a whopping $800/month as a membership program if I’m not mistaken. I am personally involved in a $97/month membership program.
So, it is easy to throw tons of money around in this space in an effort to learn how to do it. How do you know you really need what they’re offering you?
Mistake #1 – Buying From a Fake
Anytime you have a market which is huge and rabid, you’re going to have a LOT of people trying to do it. When it comes to “making money online” products, you have a lot of fakes. You’ve got people who will more or less copy what others are doing, re-word a few things, then sell the product as their own. You’ve got people who will buy private label rights content and re-sell it.
Now, I’m not going to say these people are doing anything unethical. PLR is all perfectly legit. There are a LOT of shortcuts in this market, and these people took them. But, as a consumer, wouldn’t you want to spend your money with a person who actually knows what they’re talking about?
It depends on the price point. If we’re talking about a $27 e-book, perhaps who wrote it doesn’t matter. It’s only $27. But, for some of the higher ticket items, it matters.
My rule is to do business with people who can actually prove they’ve done what they teach. And I like to look for evidence that they’ve done it in markets OTHER THAN “make money online”. Frank Kern, for example, has made good money selling information products about dog training. John Reese has made money in a LOT of different markets. Eben Pagan got his start in the dating market. So, they’ve proved they can market in a niche where increasing income is not the primary motivation to buy the product.
That, to me, is evidence of a solid reputation and I’m much more likely to consider spending money with them to learn what they have to say.
Mistake #2 – Becoming a Product Collector
I’ve seen people who want to make money online and always seem to be building up to it – BUT NEVER ACTUALLY DO ANYTHING. These people become product collectors.
No doubt, the product collector results in a lot of revenue for the internet marketing “gurus”. They’ll buy the product, perhaps hoping that that product contains some “magic bullet” which will send their online income into the stratosphere.
The problem is that their bookshelf is probably littered with a bunch of other similar internet marketing products that they haven’t fully consumed and, more importantly, haven’t acted on.
My advice: Don’t become a product collector.
Look, this business comes down to ACTION. There are a LOT of tactics and strategies out there, but they all lead up to the same thing only in different ways. The one common denominator is that all of them require getting up off your ass and DOING IT.
If you buy an internet marketing product, plan on consuming it and then plan on applying it. Otherwise, it is a waste of your money.
Your Thoughts?
Have you spent money on “make money online” products? Which ones? And have you made any of these mistakes?
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Comments
Well said, David. Sadly, I was a bit of a “product collector” early on, and true to form, I was searching for the magic bullet. I became an expert on gurus, talked a good line, but didn’t really go out and get the work. It’s like trying to learn to drive by reading a book. There is no substitute for “seat time.” If airline pilots in training only read “how to” books, and never actually got the plane in the air, we’d all be taking Greyhound! Most of my purchases have been good ones, and the information invaluable. I’m not selling on the internet directly, however whatever the endeavor, one must quit gathering information and take action! The time to begin is now. You have to ask yourself the question; “What’s stopping me?” Thanks for drilling that into my head one more time. Happy Holidays!
Hi..thanks for the information Many business persons generally making concentration on the profits not on the procedure.so with this article it will be great use for them
Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders company?
You have a website.
You send emails.
Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.