Comments on: Should You Use Double Confirmation On Your Mailing List?

By: Craig Marketer

Craig Marketer — Mon, 22 Dec 2008 03:01:53 +0000

Great post. I use the IMMailer on my own site and I use the built in feature for double opt in and it works fine. I send with another service but I use it for the autoresponse and export the “master” list to import into my other service.

Double Opt In Works great and not many people get left behind like you would think.

By: eric tan

eric tan — Fri, 19 Dec 2008 23:18:57 +0000

Great point! Us Bloggers don’t want to be associated/know as Spammers…

By: ZK@Internet Marketing Blog

ZK@Internet Marketing Blog — Thu, 18 Dec 2008 21:23:08 +0000

Depends on how valuable your target audience and how well do you think it will respond to your emails

By: Jeff

Jeff — Wed, 17 Dec 2008 19:15:49 +0000

I’ve found that you can also test by source. Segment the new names on your first mailing and see where the unsubscribes/complaints come from. Find out who needs to be confirmed.

I like to do a negative confirm; i.e., a welcome email that says if you subscribed by mistake you can easily get out now; otherswise do nothing and we will keep you on the list. Tone is important.