A Marketing Lesson In a Gift I Received
I got a nice gift from the kind people over at Systweak. They are a PC optimization software company based in India and they sent me this gift because I run a large tech site. Namely, PCMECH.
It is quite a nice book with my name printed on it. It is decorated in a Hindu fashion and contains a lot of cool stuff inside. It is also a diary or 2009 if I wanted to use it for that.
So, I wanted to publicly thank them. However, I also wanted to use it as an example of good marketing. It comes down to one thing: Reciprocity.
If you do something nice for somebody, they’re more likely to want to do something nice for you.
This is a powerful marketing principle.
Give somebody lots of free content, they’ll be more likely to partake in your paid content. Give somebody a gift and they’re more likely to recommend you to others.
It is a little marketing tactic that works because of good human nature. 
So, big thanks to Systweak.
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Ontario Emperor
I'm David Risley. I've been making my living as a blogger for over a decade. Blogging is my business and how I support my family. With this blog, I'm just gettin' REAL and telling you how this business works. 
