Confessions of a Six Figure Professional Blogger

Is Adsense Still Good For Bloggers?

February 3, 2009 | Blogging Video Tips

This video tip is a response to a reader comment here on this blog. The comment was by Matty Byloos.

What is your take on adsense? Are readers blind to these ads at this point? That was where I started, and then I have gone back to building design and content, waiting until later for further monetization.

In short, Adsense remains a good option when first beginning with monetizing your blog. However, realize that it is somewhat like blogger welfare. It is easy and it probably won’t pay that much unless you have quite a bit of traffic.

To optimize your revenue from Adsense, I recommend that you place the ad into the eyepath of your visitors. I have had luck with embedding ads right into the blog post and coloring the links to match your site’s standard link color. Be careful not to overuse Adsense because too many ads not only makes your site look like crap but it oversaturates and dilutes the effect of any one ad. And this reduces click-through’s and hence your earnings.

While Adsense is still a decent way to start, keep your eye on the long-range plan. And that should be selling your own products or a membership program. The money will always remain in direct sales. To the degree that you rely on ads, always pursue direct ad buys. Until you are at that point, use networks like Adsense. Just don’t forget what your ultimate goals are.

If you enjoyed this article, you might also like...

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  4. Why a Drop in Adsense Revenue?
  5. Should Bloggers Feel Guilty For Making Money?

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  • THe reason most folks don't like adsense is that they do not know how to trigger the right ads (they get smart priced and generate 5 cent clicks). When you say it is webmaster welfare, you prove that you truly do not understand it.
    if you can target your visitors and trigger the right ads, you can make easy and passive money with adsense.
    AL
  • I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.
  • Adsense still the first option to monetize my blogs
  • Yeah, your revenue from Adsense is also very much dependent on the market you're in and how many advertisers are competing for those positions.
  • Adsense for me is working wonders (though there is room for improvement), direct sales is very difficult and have opted to outsource it. My travel blog happens to benefit from direct sales (though outsourced), while my other subscription based website only has adsense banners on all banner spots...though it records huge impressions 120,000/m while my travel blog only records 23,000/m. Am still puzzled as to why this happens, when my subscription portal should be easily attracting commercial vehicle advertisers and its not happening.
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