Confessions of a Six Figure Professional Blogger

Problogger’s Secret To Massive Amounts of Content

March 31, 2009 | Blogging, Feature

The key to being a rich blogger is to produce a lot of content. Additionally, you want to have your content be in a variety of formats. You also want to have reports and info products.

All this takes a lot of time. It may seem as if it is so time intensive that you can’t possibly produce this much work. However, there is an answer if you are willing to just strategically approach it.

The answer is LEVERAGE.

What do I mean by that? Let me illustrate.

I’ve told the story before of how my first information product was a CD I sold for $21.99. I created the CD because I needed to come up with a revenue source aside from banner advertising. What did I do? I re-compiled content I already had written for my blog, made it more easily digestible and better organized, burned it to a CD, and sold it. So, in this case, I leveraged content I had already written to create an information product.

When I wrote the Twitter Manual, I did a very similar thing. Probably about 70% of the Twitter Manual was written by me over the course of the prior year. I simply re-compiled it, added some new stuff to fill in some gaps, and packaged it up into a PDF report.

When you create content, how many different ways can you re-package and re-distribute it?

If you record a podcast, can you have it transcribed and used as a blog post or a report?

If you record a video, could you rip the audio from it and make it available as a podcast in Itunes?

If you record a video, could it be re-packaged and made available on DVD?

When you set up a new email list, you can populate it with a lot of content as an autoresponder and your list will be hearing from you for some time – automatically.

Start thinking about leverage. The key is to take the same amount of time producing content and produce many times the amount of content simply by repackaging and redistributing it.

In this way, you can be “out there” in multiple mediums, available to multiple audiences in multiple formats – all without taking much more time out of your day.

So, what are you going to take action on?

If you enjoyed this article, you might also like...

  1. The Secret To Huge Volumes of Content For Any Blogger
  2. The Art of Recycling Blog Content
  3. How To Never Run Out of Content For Your Blog Again
  4. Why Podcasting Won’t Reach Mainstream
  5. How a Problogger Handles Taxes

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  • blogging gives you a way of testing content...finding what works best and gets your point across. Then, compile it into a product for sale. To me, the ultimate way of writing a book that's actually helpful for readers. Nice. It's a win-win.
  • I didn't think it is sneaky at all. In my case, I did it only in free reports. Stuff I charge for I usually keep completely original and exclusive to customers.

    But, still, as long as it is completely original and you wrote it, it is your's to do what you want with.
  • I have no problem buying something I already read. I read so many links, always making folders, copying them to discs, trying to keep them in some semblance of order I'd love to have a hard copy of the best references to access when needed.
    I'd buy a book from David, one of my best sources of education and information on blogging, no matter whether I've read the information already before or not. It usually takes more than one read for me to 'get it' anyway. Not to mention the time I have to work on learning while keeping my 'day job'. I hate spending valuable time looking up something when it's better spent implementing solid advice.
  • Doesn't seem sneaky to me at all -- as long as it was mentioned somewhere. Here's my thoughts on the topic, from the perspective of a reader (me)...

    Number one, if you mention that it's got some stuff from the blog ("includes my best posts on the topic") then that covers it from one angle.

    Number two, if I discover that the ratio of old-new info is too high, I can always return it for a refund. (Or to state it another way, I won't buy if this option isn't available.)

    And number three, it's important to realize that there IS real value in offering content in a medium that someone prefers -- even if it's available elsewhere in some other format.

    Personally, if I know David's blog has everything I need to know to succeed as a blogger, and now that I've found him I want to read it ALL, then I would MUCH prefer to purchase a PDF for some nominal fee so I can either read it on my computer at my leisure or (much more likely) print the whole thing out in ONE print job, punch holes in it and stick it in a binder. And read it on the go wherever I like, highlighting and taking notes all over it.

    In that case, the key to opening my wallet is in finding the right amount to charge so it fits my idea of a "nominal fee" for the convenience I get out of the product.
  • Bee
    I think if I were a faithful blog reader, and I bought an information product and realized I'd read most of it before on the blog, I'd be upset. How do you get around that?
  • This seems a little sneaky to me but its a great idea. I guess I should put out another link building e-book. The truth is you could probably sell such a product on clickbank and make a decent amount of money.

    David, would you only put out such a compilation for free or would you feel comfortable selling that information as well even though you already wrote it as blog posts?
  • Way to keep us on our toes -- pushing good material into multiple formats is a great idea.
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