What a Vegas Pimp Can Teach You About Sales
So, you’re walking down the Strip in Vegas. You’re minding your own business. You’ve already dodged a couple sets of Mexicans handing out hooker business cards. Then, you find somebody with a more aggressive sales process.
Two women intercept you and ask you if you want a good time. No, you’re happily married and that would be a mistake of biblical proportions. You politely say no. You smile. You don’t want to be rude, but you most definitely don’t want those services.
Out of the darkness comes a guy. He says, “What are you, a f-g?”. I’m sure you know what he said. He wants you to say no. Of course, that opens up a communication with him which will inevitably lead to being asked to defend yourself. It is a classic play on the idea of commitment and consistency. Get a person to make a small commitment then just keep playing on his sense of needing to follow through.
His job is to make a sale. And, to do that, he is being very aggressive (he thinks). And the two women launched immediately into a sales pitch. The “sales letter” consisted of her body and the call to action was, “Buy this!”.
Another evening, I’m on my way to a club. A guy comes out of nowhere and shoves tickets in my hand. The tickets are for a reduced rate to the club. I tell him, “I don’t need this.”. He says, “Listen, stud, this will get you in at a reduced rate”. He is walking with me, almost yelling. I like getting called a stud and everything, but I’m not enjoying him trying to force crap I don’t need onto me. This is interruption marketing at it’s finest.
Don’t be that guy.
So, one day, you’re traveling the banks of the Twitter river. Minding your own business. All of a sudden, this dude tweets you and says, “Make 300 followers in a day! Get this now! [link]”.
You don’t like this. You don’t even know his name yet. Get the name before you jump in bed, right?
Don’t be that guy.
Another day, you’re browsing the halls of BlogWorld Expo. A bald man walks up, grabs the conference badge, and sticks his damn sticker logo onto it. Not cool. Later, in a session where they are taking questions, he never hesitates to promote his company, give his URL, and ask some dumb question related to his product. Yep, I call this conference spam. I’ll leave the company name out of this to protect the stupid, but plenty of people probably know who I’m talking about at Blogworld.
Don’t be that guy.
Don’t be the dude who runs up to you and spams you with their business card. A business card is not a sales lead. Just because you put a card in my hand doesn’t mean you have a chance to get my money some day. Unless I reached for the card, I didn’t want it. Don’t call me, I’ll call you.
Don’t be that guy.
Spam exists in the real world. Whether we’re talking about my email box, Twitter, or the Vegas Strip, it exists.
And that feeling of annoyance you get when people do that should be proof enough that it doesn’t work . It doesn’t make sales. It is a brute force approach to marketing. Any money you do make pales in proportion to the wake of bad vibes you leave behind you.
Get to know me before hitting on me. Kthxbye.
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Warren Whitlock

I am a pro-blogger and Internet entrepreneur who generates six figures online per year. This blog is a plain-English, pull-no-punches tale of my life as an Internet entrepreneur and problogger. 







