Comments on: Debate Over Sponsored Conversations: Get Over It.

By: ZK @ Web Marketing Blog

ZK @ Web Marketing Blog — Sat, 07 Nov 2009 13:42:11 +0000

All bloggers are mature here and this is the business model which is applied everywhere in every format. Celebrity take money to come in any product shoot than what is this … this is also selling their face value to common people.

This is going to last forever.

By: Franck Silvestre

Franck Silvestre — Tue, 27 Oct 2009 20:31:38 +0000

Waiting for the final FTC verdict. It seems that nobody know what the FTC really want?

By: jimi jones

jimi jones — Tue, 27 Oct 2009 12:41:05 +0000

This is part of the natural progression of the industry. Did anyone really think that this day would never arrive? I agree with Dave's post here, Get over it.

By: Coree

Coree — Tue, 27 Oct 2009 08:31:42 +0000

I missed this session at BlogWorld, but have been keeping up on the FTC talk. I don't see the big deal about disclosing your affiliations. Most readers are smart enough to realize that if you're promoting a service or product there's a good chance you may be receiving compensation of some sort.

Thanks for the link to the Disclosure. Been meaning to add a general disclosure page for a while now.

By: Richard60

Richard60 — Tue, 27 Oct 2009 03:35:50 +0000

Caveat emptor boys, that's the name of the game. Unfortunately as PT Barnum said ” there is a sucker born every minute” that keeps the scammers healthy.

By: Richard60

Richard60 — Tue, 27 Oct 2009 03:33:33 +0000

Why is the FTC busting the bloggers balls over this issue when 90% of TV commercials take truth in advertising to new lows – they shine everything up from fast food to insurance companies that pretend they really serve those tasty looking burgers, photographed as prepared by a gourmet chef, and insurance companies that care for the individual – when we all know it's BS. If you have a good product it should speak for itself.

By: Dave Doolin

Dave Doolin — Mon, 26 Oct 2009 22:26:26 +0000

It's a pretty high quality problem really, deciding whether or not to accept work sponsoring products. Very interesting how it's all playing out. Initially most people seemed against it. Now more people seem to be accepting it.

By: Jeremiah Owyang

Jeremiah Owyang — Mon, 26 Oct 2009 22:14:18 +0000

I actually agree with you, it's here to stay, and unavoidable. It does make sense to have a public conversation on how the FTC's rules impact bloggers –and best practices for brands and bloggers.

Despite that it's here to stay, there are risks to all parties involved.

By: Tim_Jones

Tim_Jones — Mon, 26 Oct 2009 15:24:59 +0000

One other thing that was noted in the panel was that it's almost impossible to avoid so-called “sponsored conversations” — even for those “utopian” bloggers (great term, BTW).

Almost everything you write, video, or photograph could be construed, in some way, to be sponsored. Jeremiah Owyang did a great job as the moderator pointing this out, right from the start.