Comments on: Why The New FTC Guidelines Are A HUGE Opportunity For Bloggers

By: Keller Hawthorne

Keller Hawthorne — Mon, 30 Nov 2009 22:02:57 +0000

I never thought about it that way! Of course, testimonials are still necessary for converting non-tribal members. Humm… can't wait to see how the top dogs work with these new rules.

Blog comments are great testimonials, but what about sales pages? Looks like the lead up to the sales page will have to change drastically.

By: sergimora

sergimora — Mon, 30 Nov 2009 12:54:13 +0000

Comments on blogs are the new testimonials. Yes Dave, I agree!

By: Marc

Marc — Mon, 30 Nov 2009 05:53:16 +0000

I think this is good for all legit bloggers out there, I am sick of seeing all those pseudo testimonials. It will weed out a lot of crap!

By: Gina

Gina — Sat, 28 Nov 2009 22:01:04 +0000

Yes, but guess what the scammers are using? Fake blogs with fake comments!

By: TwtrCoach

TwtrCoach — Sat, 28 Nov 2009 19:08:25 +0000

Great and informative article here. The hole new thing about FTC is a bit confusing. And I really enjoy how you have simplified some of the effects, and the best action steps to take.

I am looking forward to some follow up articles on this issue. Nice to finally get some basic CYA articles for us that still learning to handle the blogging beast..

Cheers.. Are

By: Christian Russell

Christian Russell — Sat, 28 Nov 2009 03:49:16 +0000

100% agreed. This is a great attitude to have. I remember when the do-not-call lists came out, and all the sales people and business owners I work with were complaining about how it was going to ruin their businesses. Others saw it as an opportunity and banked…it's all about perception.

By: msfreeman

msfreeman — Fri, 27 Nov 2009 20:25:20 +0000

Funny thing is I never read testimonial anyway and very rarely purchase products that rely on them to sell.

By: Mark Dykeman

Mark Dykeman — Fri, 27 Nov 2009 18:04:55 +0000

David, couldn't you also argue that this situation is going to create significant barriers to entry to new bloggers who want to monetize, especially if they don't have preexisting relationships to leverage?

By: Dave Doolin

Dave Doolin — Fri, 27 Nov 2009 16:35:49 +0000

Comments on blogs are the new testimonials.

By: Mike CJ

Mike CJ — Fri, 27 Nov 2009 15:28:45 +0000

Brilliant post! Trust you to see the benefit in something so many people have been stressing over. But you're so right, the kind of relationships we build don't actually need a load of third party endorsements to make sales happen.