Confessions of a Six Figure Professional Blogger

How To Psychologically Evaluate Any Blog Niche

January 20, 2010 | Marketing, Project Updates

I have a new video for you today.

This video shows a simple way of evaluating any potential blogging niche from a psychological standpoint. I’m getting down to the emotional core of the reader here.

In this video, I mention two particular (big) markets and how they measure up. But, the power comes in getting into the minds of YOUR reader, in YOUR market, and seeing how you can apply this test. And, if you’re finding a shortcoming, usually you can shift your approach and stay within the same market… but, all of a sudden you’re gaining a lot more traction with your audience.

You may have heard before that people buy based on emotion and they justify with logic. Your key, as a blogger, is to tap into that emotional motivator.

The material in this video represents one of the many principles I teach my students in the Blog Masters Club. This concept is covered in Module 2 – Market Research.

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Click Here To Watch This Video.

After you’ve watched the video (about 8 minutes long), let me know what you thought about it by posting below. :)

If you enjoyed this article, you might also like...

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  5. Free Versus Paid? When Do You Charge?

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  • Hi David,

    Creating 'urgency' is one way to do this.

    Flattery works if you're selling high end goods and

    Fear works for health products

    Al Ries has written some great books on this, see Focus.

    Ivan
  • Urgency is great for marketing, but what I'm talking about is how to determine what market to be in in the first place. What I covered in this video is about aligning with what the person is naturally doing internally. Urgency comes after that in order to motivate into taking action.
  • I didn't see all the vid, tbh. it keep freezing after 1 min or so.
  • Ty
    Hi Dave,
    Thanks for the great video! This answered a comment that I had left a few weeks ago about monetizing sites that don't blog about making money. Am in the Alternative Health niche and think with your advice I am going to narrow down what I focus on, tell them what is wrong with them and try to get traffic for that particular topic and then all the other great stuff I have on my site will be found once they enter and look around.
  • travisamorgan
    Thanks David!! Very informative.

    Definitely some good stuff to consider when thinking about monetizing my blog.

    God bless.
  • thebaldguy1
    This was a great check as i move forward conceptually with multiple project using a similar concept in 3 different niches. Thanks
  • I am always interested to learn the behaviours of my visitors and I am sure this video of yours will give me some important ideas about this awesome skill.
  • Exactly, David!
    At the end of the day everyone wants to avoid pain and experience pleasure. Show customers how your product can do that and you should be sweet.
  • This even helped more in my decision on my future project (that I can't tell you about :-) because it aims to do exactly what you talked about.

    Still plenty to work out with it as I am only in the planning stages, but this helps not only in my planning but in how to actually market my "product".

    Thanks David
  • Sorry, but i have to disagree on the technology niche point. Major blogs like tech crunch, nettus show us that it is possible to monetize (maybe not get millionaire).

    I have to point out that sub-niches have worked out for me - there was no one blogging about webhosting (in my country/language). My own readers have asked me for services/downloads/content that they would pay for.

    Or maybe I just got lucky... :)
  • I think you missed what I said in the video.... I said the tech market is hard to monetize in terms of this scale, and that translates into difficulty in selling products. But, tech is still extremely popular and you can build up a lot of traffic.... and I mentioned in the video that's why tech sites have a lot of ads. Techcrunch is monetized through advertising.

    I think I'm one of the few sites in the tech niche (PCMech.com) that actually offers a membership program or any info products. It is rare. I've managed to make it work and I learned a lot of what I know through trial and error working with that market. But, there's a reason most tech sites go for ads.
  • This was pretty good. I've seen it before, but seeing it again helps drive the point home.

    I might just take on a health niche in the future. I have an idea or two I haven't seen done well yet.
  • Let me know how it goes. It makes me a bit nervous because of all the regulations and laws. But, I'm not exactly a health fanatic anyway. :-)
  • You're right, David. I've tried the underwater basket weaving niche. I couldn't monetize it because my readers were constantly electrocuting themselves taking their laptops into the water with them.
  • That would certainly be a negative customer experience. I bet the testimonials were interesting. ;-)
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