Archive for August, 2010
The Shallow Pride Of Being Overwhelmed
I had a thought. Yeah, it happens every now and then. 
See, the other day I was talking to somebody. This person was in the advertising business. This means she saw a lot of clients and was busy. VERY busy. We’re talking 15+ hour days. Sitting in the office until 2AM. Sometimes up and at it by 4AM.
Overwhelm. No time. Busy.
These days, people seem to wear the “overwhelm” badge with pride and I don’t know why.
I Need Your Feedback. Takes Just A Minute…
I know I don’t usually post anything over the weekend, but I’ve been doing some brainstorming.
In fact, last night, I sat in the dark on my Ipad and worked on mind-mapping some ideas of mine. Yeah, I know, I’m such a romantic.
So, I decided to hop on my laptop tonight, go out onto my back porch, sit in the dark, smoke a cigar…. and post something.
… Along with a survey.
The Decline Of The Ebook, And The Search For “THUD”
There was a time when an e-book was considered a novel idea. It turned into a gold rush. People throwing stuff into a PDF file, throwing some slick marketing behind it, and basically creating income out of thin air.
Obviously an attractive concept. Then the gold rush mentality took over. People sold a lot of crappy ebooks. People also bought a lot of crappy ebooks. Just look at Clickbank’s Marketplace and you’ll find a LOT of really stupid ebooks – all of them claiming to be the secret to something.
Ebooks have lost their shine.
Quick Marketing Lesson About Communication
Yesterday, I got a voice mail from a customer who wanted to cancel his membership on PCMech. That’s fine. It happens. No sweat.
His voice mail, though, was rather passive aggressive. A bit of a threat that I needed to call him back otherwise he’d have to take it to another level (which I guess means dispute the charge).
Today, I canceled his charge for him and sent him a quick email letting him know it was done. Half an hour later, he leaves me another voice mail. I was ignoring him, not returning calls, and apparently being a bad guy.
Sigh. So, I called him.
How I Make Money Blogging: 2010 YTD
Being a professional blogger is a business like any other in that you’ve got income and expenses.
It is easy to see bloggers like me talking about making full-time livings online and assume we’re just living large, eating caviar and wiping our butt with twenties.
The reality is that it takes money to make money. We don’t keep all the money we make.
So, today, I thought I would give a report card on my business in a revenue sense, but provide both sides of it. Income and expenses.
How To Stand Out In A “Me Too” Society
This is a guest post by Robb Sutton.
If you have been around the web long enough, you have seen that everything has already been said, done and hashed out time and time again. There are a few light bulb style new ideas that hit every now and then, but for the most part…we are operating in a “me too” environment, and that makes it difficult to stand above the rest and realize success through this medium we call blogging. So there you sit…with your blog…looking for attention. Where do you start and how do you get it?
Private Call With Me
This morning, I emailed my list about this. I want to do something that I’ve never done before (and probably won’t again for awhile).
Not too long ago, I quietly launched a consulting offer on this blog. You’ll see it there in the top menu. I don’t promote it much and I have reasons for that. Obviously, consulting is a pretty time-consuming thing to do and it isn’t scalable.
On that page, you’ll see that I (currently) charge $250/hour to hop on the phone with you.
Obviously, not everybody can afford that. Quite frankly, that’s by design.
But, I want to talk to you. Or at least, some of you.
The Blogger Code of Ethics
It seems to me that I’ve never seen a code of ethics for bloggers. Have you?
I figured I’d write one. The interesting thing about this code is that it isn’t just an ethical code. It happens to be a success code. If one applies this code at all times, their chances of success increase. Success gravitates to ethical people, for the most part.
It also happens that this code would be true for pretty much anybody in business. But, since I’m a blogger, I like to talk about that. Naturally. 
5 Ways A Marketer Can Hurt Their Reputation
In this business, a HUGE part of what we do comes down to interpersonal relations. This goes beyond blog posts, our list sizes and marketing strategy. I’ve said before that this is ultimately a people business and it will always remain true.
If relationships aren’t kindled and maintained properly, business suffers. It really comes down to the good ol’ Golden Rule: Treat others how you yourself would want to be treated.
Some marketers forget this. In an effort to form a big launch or squeeze every last dollar, they forget that it comes down to real people first.
6 Success Principles Which Will Help You Achieve Anything You Want
I recently wrote a piece about the two Circles Of Life and how which one is chosen will really dictate the level of success you see in life. I got a lot of AWESOME comments on that post. I read every single one and I’m really glad the post resonated with so many of you.
Today, I want to eleborate on the six points that I stated briefly at the end of that post. These are six principles which, I believe, stand as common traits of the successful. When you talk to successful people or read auto-biograhies from well known entrepreneurs and CEOs, you very often see these 6 things in play.
Let’s address them one by one.
Hey, I'm David. Dont' know where to start? No worries. Let me help you get started.
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