Archive for June, 2011

Getting Leads And Conversions: A Blog Review of DavidRisley.com from Derek Halpern

One of the many things I do for members inside the Inner Circle is review their blog. When I do these reviews, I almost always do it on video. I’m looking at things like design, list building effectiveness, and conversion. I also evaluate the structure of the content, navigation pages, etc.

Rarely is the direction of that blog review reversed. And, like everybody else, I also value an expert third-party perspective.

Derek Halpern seems like he’s come out of virtually nowhere in our niche, from “who’s that?” to a guy a lot of us are paying attention to. He’s actually not a newcomer to this stuff at all. He has a lot of experience when it comes to building traffic and converting traffic into leads.

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7 Ways To Get Endless Ideas For Your Blog Posts

You know you should write about something. You haven’t posted to your blog in days. You’re not too proud of that fact. But, what do you write about?

So, you rack your brain. You come up with a few ideas, but perhaps you stall because you’ve kinda written about it before, or you’re not sure anybody but you will even care.

You might look at other bloggers and wonder, “How the hell do they keep getting all those great ideas for posts?”

Well, I don’t know. But, I’ll tell you how I go about it…

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5 Things People Will Pay The Most Money For

Things are changing. Well, actually, it changed a while ago. Did you notice?

Selling information online isn’t as easy as it used to be. Why is that? It is because there is SO much information out there already for free. So, you have a couple of things happening… (1) People figure they’ll just find it for free elsewhere, OR…. (2) They’re so overwhelmed already, they just don’t give a crap about buying any more.

Perhaps this is sounding familiar to you. ;)

So, if you’re in the position of trying to do info marketing online, what do you do? Should you sink weeks of work into that next ebook offer?

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Simple (But Often Overlooked) Way To Gather Testimonials (Even With Zero Products)

Social proof.

Those two words are often thrown around in marketing circles. The phrase was made popular by a book which pretty much every successful marketer has read – Influence: The Psychology of Persuasion, by Dr. Robert Cialdini.

Social proof simply means showing that the group is doing what you want your prospect to do. People like to follow a group because they instinctually think that if a lot of other people are doing something, it must be for a good reason. In marketing, one of the most popular ways to demonstrate social proof is through testimonials and people generally saying awesome things.

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Most Popular Blogging Platforms Compared [INFOGRAPHIC]

In what is probably one of the most unique guest posts I’ve ever published here, today I bring you an Infographic. It contains several interesting statistics, and will compare some of the leading blog platforms out there.

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So, I Got This Email…

This email came from somebody who was evaluating my Blog Masters Club coaching program. I thought I would use this email – and my response – as a blog post. Because the concerns he brings up are VERY common and I have a feeling a LOT of people think this way when looking at the [...]

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4 Killer Pricing Strategies To Have Your Prospects Hyper-Ventilating

Let’s talk marketing, shall we?

Any product you sell online, you have to introduce a sense of urgency and scarcity. You want your prospect to feel compelled to take action – right then and there. You want them to feel as if they’re running the risk of losing out on something.

Failure to do this usually results in lackluster sales.

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A Simple Calculation That Can Make The Difference Between Success and Failure

The numbers don’t lie. The problem is, many of us don’t know the numbers and pay little to no attention to them.

I’m not talking about your website metrics. I’m talking about something bigger than that, yet much simpler. That simple metric is…

What is your TIME worth?

Have you ever actually calculated it?

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The Thinking Behind the DavidRisley.com Re-Design

I think one of the curses of running your own website is that you find yourself getting tired of the way it looks.

Combine that with the know-how of doing design and coding – and the fact that I enjoy it – and it makes for a deadly combination. One that can easily lead to a lot of wasted time tinkering with a web design (wasted because it doesn’t really make me money).

But, it WAS time for this site to get a makeover. A lot of people seemed to like the old one (I routinely had people asking me who designed it… the answer is me), but it was time to re-do things with some adjusted specs.

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How To Find and Hire Writers For Your Blog (The Complete Guide)

One of the big bottlenecks for blogging is, ironically, the actual blogging.

It can be pretty time intensive creating all your own content. So, depending on your business model and your intentions, there are times when hiring other writers is the best way to go. It is what I do over on PCMech and, were it not for them, PCMech wouldn’t exist. I simply don’t have time to keep up with that site and this one all by myself.

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