Author Archive
Oh Sh**, Another Damn Product Launch?!
Launch fatigue.
Its been an item of discussion lately in some circles, including by Dave Navarro, who had a great article about it. He also mentions a piece over at Productive Flourishing.
May was a pretty packed month for product launches – in this market. And those of you who pay attention to it all were feeling pretty inundated and ganged up on. Some of the big annoyances I’m seeing out there are:
- Artificial scarcity plays. Let’s face it, most of this stuff is digital so you need to have a pretty compelling reason to limit availability on something that is digital.
- Over-hype. Calling something the best thing since sliced bread when it isn’t. I think I’ve seen about every possible way to hype something, but I constantly find more.
- Tugged in multiple directions. When you have a perfect storm of launches like there was in May, consumers feel ripped apart. And as any marketer will tell you, when you give people too many options, they’ll often just choose none of them.
As Navarro correctly stated, it isn’t product launches that are the problem. It is the repeated pattern.
Ask Dave Anything – Public Q&A Webinar
I have decided to do a free, open public webinar. And the topic is….
Whatever you want. 
Seriously. Ask me a question and I’ll try to answer it on the webinar.
I’m going to hold the webinar this Thursday night, June 3rd, at 9:00PM EST.
Stop Monkeying Around: Play By Your Own Rules
This is a guest post by Mars Dorian.
You read it everywhere – be original and make your blog stand out. Easy to say, hard to implement. Stand out – how do you do that ? Hey you, blogger, be unique, right NOW!
Not very practical. Being unique to me means you customize your entire online presence. It’s the way you treat you posts and promotion. There’s not one correct way of spreading your digital brand – anything goes. If you feel a little lost right now, I’m glad. Because after this post, you will be sooo much smarter.
Reboot Your Blogger Brain [Webinar Recording]
On May 26th, I held my second insider-only training webinar for members of my Inner Circle.
Reboot Your Blogger Brain
In this 1 hour webinar, I put the blogging topics aside and talk about issues of mindset, goals, time management, and detecting and dominating the barriers that are keeping you from attaining your goals, both online and offline. This workshop goes through several exercises that are designed to get you thinking forward as well as to “brain dump” all the clutter keeping you from getting there.
This workshop is designed to help handle what is often the biggest stumbling block to an online business owner – the business owner himself. 
INNER CIRCLE PREMIUM CONTENT » | Read More »
iPad – A Blogger’s Field Test
I’ve been messing around with the iPad for a little over a week now. I thought I would offer a few thoughts, as well as answer this question…
Can you blog from this thing?
First, let me talk briefly about the Ipad as a media consumption device, then I’ll talk about blogging from it. Hint: I’m writing this post from my MacBook, if that tells you anything.
The Question You MUST Answer To Be Successful As A Blogger
Why do you blog? What’s your offer? Why should I pay ANY attention to you whatsoever?
Do you have an answer for this?
There are a number of differences between hobby blogging and professional blogging. In my view, many of the bloggers trying to make money in this medium are running things like a hobby blogger and expecting money to pop out of it. And that’s not going to happen.
A Story Of One Of My Failures
I want to tell you a story.
Back before I had any form of public reputation as a blogger, I made some money by doing programming work. In fact, even as I was running PCMech, I was doing client web development on the side to earn more money. PHP/MySQL development was my thing.
As things evolved with PCMech, I saw the need for some kind of content management system. See, I began PCMech in the days where we were manually creating HTML files and linking them together. I’d use Microsoft Frontpage to manage things as a site and hopefully keep everything working. I eventually evolved to using server side includes to make certain things common and make site changes not such a pain in the butt. But, I needed a real CMS.
So, I began making one myself. I put all kinds of work into the thing and was using it to power my own site. Then, it dawned on me that I could probably make some money with it. So, I called it Miraserver and began to sell licenses.
Inner Circle Workshop: Reboot Your Blogger Brain
Before success in anything manifests in the real world, you’ve got to get a grip on what’s going on inside.
In this webinar workshop, David will discuss some exercises to help reboot your blogger brain. We’re going to ditch the clutter, get freed from overwhelm, and look forward with a new focus. In fact, we’re going into the realm of personal development a little bit here.
Click here for details on Wednesday night’s Inner Circle workshop.
Do You Listen To Any Blogging Podcasts?
I have been dabbling with an idea. Not sure yet if I’m going to proceed with it, but the idea is this…
Do a podcast about blogging for a living.
Here are the reasons why I might not proceed with doing this:
Super-Easy Tactic For Increasing Reader Anticipation
One of the things we all want is for our readers to come back to your blog. This is why we like getting visitors onto our lists, follow us on Twitter, or subscribe by RSS.
However, there is another super-easy tactic you can use to increase anticipation: Showing them what’s coming before it is published.
With that in mind, here is some code you can copy/paste into your blog theme in order to easily list out scheduled posts.
I'm David Risley. I've been making my living as a blogger for over a decade. Blogging is my business and how I support my family. With this blog, I'm just gettin' REAL and telling you how this business works. 
