E-commerce
Experiment: Merging a Store With a Blog
Yesterday, I did some research into some business development strategies. One of the things that crossed my radar was the idea of merging an online store with a blog. My situation is this…
PCMech gets a lot of traffic. The online store, however, is linked in the top menu but is otherwise a completely separate system. [...]
Virtual Tradeshow for eCommerce Marketers
I just recently came across this virtual tradeshow called eComXpo. I have talked before about how it is important to get out there and network. It is usually with the help and knowledge of others that you can put yourself over the top. This is a really hard business in which to be a lone [...]
Paypal Subscriptions are Currently Inoperable
Ouch! There are already those who are a little skeptical of using Paypal for business transactions. Now we have a little more fuel to the fire. Paypal is currently having problems with their subscription service and is not processing any transactions for subscriptions. A lot of users are reporting big time problems with it right [...]
Post Affiliate Pro - Experience So Far
I have been working on setting up an affiliate program for the PC Mechanic store. The shopping cart I use, X-Cart, does have an affiliate program add-on which you can purchase for an additional fee. I bought it, but found that it was too basic for what I wanted to do. It was also cumbersome [...]
Is Your Site STOPPING Customers From Buying?
Shortly before my wedding, when I was still working, I attended a web conference put on by Marketing Experiments. They put on these conferences every few weeks and they are always pretty insightful. The subject of that particular conference was how technology can affect your online conversions. In other words, is your website getting [...]
Exporting USPS Orders From X-Cart to Endicia
I mentioned in the last edition of the WebbyOnline Newsletter that I was giving Endicia a try. Endicia is a service with an accompying program called Dazzle that allows quick usage of the United States Portal Service. It can be used for preparing your business mailings, but I am interested in using it to [...]
Increase Online Sales by Reducing Customer Anxiety - The Scientific Approach
This afternoon I attended the web seminar mentioned in the previous blog post. The seminar was put on by Marketing Experiments Journal, a very professional outfit that takes the science of online marketing to levels you would normally expect from a college course. The subject of the seminar was how to decrease customer anxiety levels [...]
Introduction to Ecommerce
Many people new to websites and/or ecommerce are confused at the in and outs of ecommerce. Even many people who are fairly adept at scripting can set up a store using some popular package such as OSCommerce and then are left stumped by the idea of making it work with a payment gateway to actually [...]
Shopping for Shopping Carts
Over at PC Mechanic, I have been, for some time, running an online store which I programmed myself. That store was functional and it served well for some time. Being that I custom-coded the whole thing, I could also make everything work exactly how I wanted it. This was nice. However, the store had a [...]
Merchant Account or Paypal?
Anybody looking to collect payments off their website finds themselves getting into the field of payment processors. Understand that I am referring to this in the general sense of simply processing credit cards; those who know how this process works know that the credit processor is only one stage of processing a credit card. One [...]
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