Marketing

Reality: Click-Through Rates On Banners Suck. What To Do?

Banner ads continue to be the de facto way to make money with a blog – or so it seems. But, the headline says it all: click-through rates on banners are typically pretty horrible.

This has an effect on everybody involved.

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Why Periodically Deleting Email Subscribers Makes Sense [Subscriber Re-Engagement]

What if I told you it might make sense to delete a bunch of email subscribers from your email list?

Would you think I was nuts?

Well, let me explain why it isn’t nuts. And, in fact, it might be something you want to do on an annual basis.

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6 Uncommon Techniques For List Building

We all want to build up our email lists and get more subscribers.

And the common way to go about that is to offer an “ethical bribe”, or “free giveaway”. And, in almost all cases, this ends up being an ebook.

In some niches, an ebook is still a rather novel idea. However, in a growing portion of the Internet, free ebook giveaways are getting so common that the effectiveness of the offer has dropped a lot.

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The Importance Of Giving A Sh*t

Let me start off with a quick story about Chris Brogan. And, no, this is not an ass kisser post, although it might seem that way.

Chris and I have met at several different events. The first time, though, that we really hung out was at an Izeafest event in Orlando, FL. We ended up going to dinner with several other people, but a small enough group where we all had a chance to talk for awhile. My friend from Vegas, Warren Whitlock, was there, too. It was a great meal.

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How I Rank The Top Social Media Sites For Business Purposes

Facebook was (and is) huge.

Then, Twitter was supposed to be a potential “facebook killer”. People flocked to it. Social media gurus and marketers all went into hyperdrive to add as many followers as possible.

Then, Google+. A new “facebook killer”. People flocked to it. The social media gurus and marketers all went into hyperdrive to…. yeah, you guessed it.

As a blogger, we sit here, heads shaking, wondering where to dedicate our energy.

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The #1 Reason Your Product Or Service Isn’t Selling

It’s the ultimate frustration. You’ve put time into your blog, you’re following the popular advice, and you’re doing XYZ to your blog because important-blogger-so-and-so says it works for them. Everything seems to be going smoothly, so you decide to take the leap and put up a sales page for your new service.

And then you wait. If you put it up, they will come, right?

You know better. This is not the way to take your blog to a business.

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OptimizePress Versus Premise – Which Is Better?

When Kajabi first launched, it seemed to raise the awareness in the market about automated marketing funnel systems. Kajabi was supposed to make squeeze pages, membership sites, all those little technical aspects of online marketing a lot easier.

Of course, Kajabi came with a monthly fee. So, it led people to look for alternatives. Sure, enough, there are many of them. I’ve looked at several of them, including Optimizepress, JVPress and Premise. There are others, too.

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Coming Up With Your Perfect Offer

In order to step off the cycle of stupid, you need to have an offer. At least one.

But, what if you don’t have one yet? Where do you start? How do you know what to offer?

It starts with coming up with your perfect offer. This exercise is great for anybody, but it is even more useful for somebody without much of an audience yet.

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How To Make Money With Webinars Without Making Products

So, webinars are awesome for a variety of reasons. They work well in terms of making sales of a product, too.

But, what product? Do you have to have gone through a bunch of work to create your own product in order to have a reason to do a webinar?

Nope.

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6 Reasons You Should Be Doing Webinars

Have you ever considered doing a webinar of your own? Or do you think this is something only the “big guys” do?

As you guys may have noticed, I have been doing more webinars lately. I intend to do more, of course. I have some plans coming up in that regard which I’ll tell you guys about soon.

But, there are good reasons why I’m doing webinars. Here are 6 of them…

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