Marketing

Are You Capturing Your Blog’s Leads?

The truth of the matter is that most bloggers SUCK at marketing. And, do you know what the biggest proof of that is?

Economics of Giving It Away

I wanted to make a quick post this morning to point my readers toward a great piece in the Wall Street Journal. It is written by Chris Anderson (author of The Long Tail) and it is entitled The Economics of Giving It Away. He talks about making money in this economic climate. See, obviously, in [...]

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Can a Blog Be Useful For Marketing an Offline Business?

A lot of people are looking into the potential of blogging as a form of marketing for their offline business. In fact, it seems that the 2009 economic factors are leading even more people to look to blogging as a way to make some money – and not all of it online. So, would it [...]

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The Hidden X-Factor That Causes Some Blogs To Grow Faster Than Others

I sense frustration out there in the blogosphere. Some bloggers seem to magically attract traffic to their blogs while so many others struggle to see single-digit visitor counts for a day. What is the primary difference between them? Why do some people seem to get traffic while others don’t?

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Story From The Caribbean (And How It Relates To Marketing)

As my regular readers know, I was on a cruise in the Caribbean last week. One of our stops was St. Maarten, a gorgeous island in the Netherland Antilles. While we were there, my wife and I experienced something which demonstrates a few solid marketing principles you can (and should) use in your Internet business.

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Blog Outposts – Master This and Traffic Isn’t a Problem

You want traffic for your blog, right? Who doesn’t. Your blog’s RSS feed is the answer to all kinds of great things. Herein I will show you how you can set up outposts for your blog and why you need to institute this strategy immediately if you’re not doing so already.

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Don’t Be a Video Spammer – Here’s Why

We all know spam is bad. However, it is possible that you might get lumped in with spammers and not even mean to do it. You might ask – how would that happen and why does it matter?

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Using Your TubeMogul Account Strategically to Upload Videos

Several days ago, I compared Traffic Geyser to TubeMogul and threw my wholehearted support behind TubeMogul. I stand by that totally, but there is a caveat here that TubeMogul users have to know if they are doing high-volume video content.

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The Importance of Branding And Why You Might Be Screwing It Up Badly

In my mastermind group last week, we talked quite a bit about branding. It is an extremely important concept that every serious blogger needs to pay attention to. Unfortunately, many bloggers don’t and are therefore wasting SO much opportunity. Are you one of them?

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Should You Use Double Confirmation On Your Mailing List?

I have always consistently told people that they need to start a mailing list on their site if you have ANY ambitions at all to grow your site. Your mailing list is gold. They are interested readers who were interested enough to give you their email address. Obviously, however, you want to make subscribing as [...]

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