Marketing

5 Ways to Promote Your Product Without Pissing Off Your Audience

You might have a product and you might have even sold a few copies during the launch. But how to keep squeezing money out of it is something that can make you really crazy.

Promoting your product can make you feel like a door-to-door salesman trying to sell ice cubes to eskimos. Many of us are often left scratching our heads as to why we’re not generating more revenue from our products. David even talked about why we need to let go of our hesitancy to pitch, yet we still struggle with this.

22 Read More »

Why Big Marketers Are Dying Off, And Little Guys Can Win

An idea hit me. Admittedly, its gone through my mind before. It is super-basic, yet I see so many people online just forgetting.

See, in this whole blogger market, I’m not exactly the biggest fish in the pond. My list size is respectable, but not nearly as big as some of the folks like Darren or Brian (from CopyBlogger). My traffic is nothing to complain about, but people like Pat Flynn are far surpassing me.

But, generally, I’ve got a pretty tight-knit bunch of readers. Every time that little voice in my head wonders if I’m doing enough, I get people who tell me they open my emails religiously.

57 Read More »

How To Promote Products Without Pitching Anything

In the internet marketing space, the general audience is sensitive to being pitched these days. And, those of you in other markets tend to translate your own hesitancy for pitching into the minds of your audiences.

Either way, it is a mistake. The way I see it, this is a matter of language, and one of value.

7 Read More »

A Technique To Sell Without Selling

If you’re a blogger who is uncomfortable selling from your blog, here’s a technique that is super-simple and can make you more money.

This might work. I’m just sayin’.

First, look at average conversion rates. The average conversion rate on a sales letter is 1%-2%. Certainly nothing spectacular. Yet, on a typical squeeze page, the conversion rate might be more like 40% (or higher). I’ve had them convert at close to 60% before.

4 Read More »

Why Nobody Cares About Your Offer

You make an offer. You pack a lot into it. And… it flops. It just doesn’t seem to connect and nobody gives a crap.

What happened?

Well, the reasons could be many. Wrong target market, wrong positioning, not really addressing the real needs and wants of your audience.

But, today, I want to bring to your attention a simple concept called Maslow’s hierachy of needs. Here it is, in all of its triangular glory…

11 Read More »

Getting Leads And Conversions: A Blog Review of DavidRisley.com from Derek Halpern

One of the many things I do for members inside the Inner Circle is review their blog. When I do these reviews, I almost always do it on video. I’m looking at things like design, list building effectiveness, and conversion. I also evaluate the structure of the content, navigation pages, etc.

Rarely is the direction of that blog review reversed. And, like everybody else, I also value an expert third-party perspective.

Derek Halpern seems like he’s come out of virtually nowhere in our niche, from “who’s that?” to a guy a lot of us are paying attention to. He’s actually not a newcomer to this stuff at all. He has a lot of experience when it comes to building traffic and converting traffic into leads.

17 Read More »

5 Things People Will Pay The Most Money For

Things are changing. Well, actually, it changed a while ago. Did you notice?

Selling information online isn’t as easy as it used to be. Why is that? It is because there is SO much information out there already for free. So, you have a couple of things happening… (1) People figure they’ll just find it for free elsewhere, OR…. (2) They’re so overwhelmed already, they just don’t give a crap about buying any more.

Perhaps this is sounding familiar to you.

So, if you’re in the position of trying to do info marketing online, what do you do? Should you sink weeks of work into that next ebook offer?

32 Read More »

Simple (But Often Overlooked) Way To Gather Testimonials (Even With Zero Products)

Social proof.

Those two words are often thrown around in marketing circles. The phrase was made popular by a book which pretty much every successful marketer has read – Influence: The Psychology of Persuasion, by Dr. Robert Cialdini.

Social proof simply means showing that the group is doing what you want your prospect to do. People like to follow a group because they instinctually think that if a lot of other people are doing something, it must be for a good reason. In marketing, one of the most popular ways to demonstrate social proof is through testimonials and people generally saying awesome things.

10 Read More »

4 Killer Pricing Strategies To Have Your Prospects Hyper-Ventilating

Let’s talk marketing, shall we?

Any product you sell online, you have to introduce a sense of urgency and scarcity. You want your prospect to feel compelled to take action – right then and there. You want them to feel as if they’re running the risk of losing out on something.

Failure to do this usually results in lackluster sales.

20 Read More »