Marketing

If I Were To Charge For Blog Posts, This Is How I’d Do It…

A couple days ago, I talked about how blogging is broken. I also openly speculated about the benefits of moving a blog over to a paid model.

I must have really touched a nerve because the commentary POURED in on that post, both here on the blog as well as on Twitter and Facebook. Interestingly, hardly anybody seemed to disagree with me either.

Today, though, I wanted to post a quick followup to clarify some stuff. I don’t want people to read my post and then simply knee-jerk into a paid model for their blog. The truth is that most bloggers wouldn’t succeed on a paid model.

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OptimizePress – On The Inside [VIDEO]

I recently spilled the beans on my personal lovefest with OptimizePress. Today, I wanted to followup with a quick video showing the inside of this theme.

I’m going to take you “behind the scenes” into the pages of my Blog Masters Club launch, which I recently ran on top of OptimizePress. You might have seen the public side of that launch… now you can see how I set the whole thing up with OptimizePress.

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Blog Evaluation: SoldByStyle (Blogging When The Purpose Is Getting Leads)

Today, I continue with my blog evaluations that I promised as part of the Only72 promotion a month or so ago. They were on pause due to the Blog Masters Club launch, and now we’re going to begin wrapping these up over the next couple weeks.

Today’s evaluation is of Sold By Style, a business blog for a home staging company up in Canada. And, in this evaluation, I talk about it from a different standpoint than many other bloggers – generating leads for an offline business.

Here’s the video….

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Product Launch Platforms To Make Your Life Easy

As a person who has been in internet business for awhile, I remember when things were hard.

I remember the days before Wordpress. I remember programming my OWN content management system to power my site. I remember having to do everything myself, or else pay some programmer who loved to make things seem like a bigger deal than they really were.

Those were the pioneer days where, well…. shit was just hard to do.

Today, we have Wordpress, with the myriad of themes and awesome plug-ins. And it keeps getting better – and easier – as now, even the process of doing a product launch is becoming SO much easier.

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Your Target Market Is Not Always Who You Think It Is

This is a guest post by John Hoff.

Like many bloggers out there, I’ve written an ebook and have a sales page (and mine in particular is on security for WordPress).

Since its release in March of 2010, I’ve learned quite a bit about who my real target market is and to be honest, in the beginning I was wrong and missed my target market.

You see, there’s a difference between who you know your audience should be and who your audience actually will end up being.

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How to Leverage Another Blogger’s Audience to Build Your Business

This is a guest post by Srinivas Rao.

After interviewing over 100 bloggers for their success strategies and tips, I find myself becoming more and more strategic about everything I do.

One of the biggest temptations you will have as an early stage blogger is to continually strive for the attention of any really big blogger, just so you can get your name out there. While this approach will work, it’s kind of hit or miss and it’s not very strategic. It’s like throwing spaghetti against the wall to see what sticks and maybe the owner of the blog will be interested in working with you on something going forward.

However, if you start getting strategic about how you do this, you’ll have much more success in leveraging a bigger blogger’s audience to build your business.

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What the Ancient Romans Can Teach You About Your Own Blog

The ancient Romans did a lot of things right. They were actually quite advanced for their time, with many advances in energy, engineering and construction. One of their major innovations was their system of aqueducts.

See, Rome was a bustling metropolis with water demands far beyond what the region would provide without man-made assistance. So, over a span of about 500 years, the Romans built 11 aquaducts to feed the city of Rome. These aquaducts were responsible for bringing potable water into the city as well as funneling waste out of the city (yes, the Romans even had indoor plumbing).

This entire system, built over 2,000 years ago, had a singular purpose – take a randomly flowing resource (water) and funnel it in a controlled fashion to certain destinations.

The Romans would never have pondered that, all this time later, some blogger would find some analogy between their aquaducts and what we do on the Internet. But, that’s exactly what I’ve done.

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[EXPOSED] Six Figure Blogger Screws Up, Tells All

Today, I’m going to tell you how I screwed up.

In the process, I’m going to divulge some very fundamental marketing concepts that, if you apply, will save you a lot of hassle in the future.

The “screw up” has to do with my Inner Circle program. It is a tale of not listening, of ASSumption (caps intended ), and going down the wrong road. Let’s jump right in…

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Blogger, Do You Know Who You Are? Cuz We Don’t.

Who are you? Do you know?

When people visit your blog, do they know?

Lately, I’ve been doing some things to really learn more about YOU. It started with my quick offer of consulting sessions. So far, I’ve talked to 3 people. I’ve got a BUNCH of them scheduled for next week. Also, this last weekend, I ran that weird survey.

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The Decline Of The Ebook, And The Search For “THUD”

There was a time when an e-book was considered a novel idea. It turned into a gold rush. People throwing stuff into a PDF file, throwing some slick marketing behind it, and basically creating income out of thin air.

Obviously an attractive concept. Then the gold rush mentality took over. People sold a lot of crappy ebooks. People also bought a lot of crappy ebooks. Just look at Clickbank’s Marketplace and you’ll find a LOT of really stupid ebooks – all of them claiming to be the secret to something.

Ebooks have lost their shine.

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