Marketing
3 Powerful Tools For Monitoring Your Brand
Personal branding is very important for bloggers and you’re going to see a lot of talk about it this year. I have talked about the importance of branding before. However, how do you monitor it? Here are a few online tools to help you do it.
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Are You Capturing Your Blog’s Leads?
The truth of the matter is that most bloggers SUCK at marketing. And, do you know what the biggest proof of that is?
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Economics of Giving It Away
I wanted to make a quick post this morning to point my readers toward a great piece in the Wall Street Journal. It is written by Chris Anderson (author of The Long Tail) and it is entitled The Economics of Giving It Away.
He talks about making money in this economic climate.
See, obviously, in a down economy, people are looking for value. And the word “free” will certainly grab attention. These days, more and more online companies are offering services for free. Twitter is free. Google is free. But, even on a smaller scale, the content on this blog is free. 95% of the content on my tech site PCMech is free.
But, it isn’t enough. See, people want and now expect freebies, but Anderson points out that it can be used as a marketing tactic and then you work on getting enough people into a premium paid option to pay for it. And when we’re talking about digital goods on the Internet, the cost of giving it away is next to nothing.
This article makes the case for what I have called the Future of Blogging Income. Bloggers should pay attention to what Chris Anderson says in this article.
Can a Blog Be Useful For Marketing an Offline Business?
A lot of people are looking into the potential of blogging as a form of marketing for their offline business. In fact, it seems that the 2009 economic factors are leading even more people to look to blogging as a way to make some money – and not all of it online. So, would it work?
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How To Use Facebook to Market Your Blog
We all know Facebook is huge. Just how huge it is, though, is something to behold. The latest estimates I’ve heard is that Facebook is signing up around 450,000 new users – PER DAY. With those kinds of numbers, Facebook starts to stand out as one hell of a marketing opportunity.
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The Hidden X-Factor That Causes Some Blogs To Grow Faster Than Others
I sense frustration out there in the blogosphere. Some bloggers seem to magically attract traffic to their blogs while so many others struggle to see single-digit visitor counts for a day. What is the primary difference between them? Why do some people seem to get traffic while others don’t?
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Story From The Caribbean (And How It Relates To Marketing)
As my regular readers know, I was on a cruise in the Caribbean last week. One of our stops was St. Maarten, a gorgeous island in the Netherland Antilles. While we were there, my wife and I experienced something which demonstrates a few solid marketing principles you can (and should) use in your Internet business. Click Here To Continue Reading »
Blog Outposts – Master This and Traffic Isn’t a Problem
You want traffic for your blog, right? Who doesn’t. Your blog’s RSS feed is the answer to all kinds of great things. Herein I will show you how you can set up outposts for your blog and why you need to institute this strategy immediately if you’re not doing so already.
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Don’t Be a Video Spammer – Here’s Why
We all know spam is bad. However, it is possible that you might get lumped in with spammers and not even mean to do it. You might ask – how would that happen and why does it matter?
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Using Your TubeMogul Account Strategically to Upload Videos
Several days ago, I compared Traffic Geyser to TubeMogul and threw my wholehearted support behind TubeMogul. I stand by that totally, but there is a caveat here that TubeMogul users have to know if they are doing high-volume video content.
I'm David Risley. I've been making my living as a blogger for over a decade. Blogging is my business and how I support my family. With this blog, I'm just gettin' REAL and telling you how this business works. 
