Search Engines

Cross-Linking Multiple Sites - Bad For SEO?

After my little brush-up with Youtube yesterday, we decided to post our new video on Revver instead. BTW, I also got definitive confirmation from Youtube that this is indeed the case. They said:
We’re no longer offering the option to upload videos longer than 10 minutes, regardless of your account type. If you see a [...]

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Lazy Linkage - Wordpress, Universal Search

A snippet of the content from this week’s newsletter, too. See, I told you it was lazy linkage!
Chris Garret makes a great point over at CopyBlogger. He talks about how fancy jargon can and will drive away your visitors. As a person who writes online and has also spent time studying the subject [...]

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Google’s Sense of Humor

I don’t have any particular proof of this other than an email I got yesterday from a guy over at PCMech, but it appears Google was playing an April Fool’s joke on the internet yesterday. According to the email, Google had this linked up on their homepage yesterday. So, its talking about free in-home wireless [...]

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Google Pay-Per-Action Launches

Google has just launched a new service in Beta called Pay-Per-Action. Judging by the logo in the upper left, this is going to be some kind of sub-service of Google Adwords (and hence Adsense as well). The long and short of it can be gotten right off their site, namely: “Increase your advertising reach while [...]

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Using Lynx for SEO

Rich’s latest video for PCMechTV had to do with using Lynx for SEO. Why would one be interested in this? Because Lynx is a text-only web browser, which means it looks at your website exactly the same way a search engine spider would. Does your site make sense and show a lot of the keywords [...]

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Robots.Txt - The Often Forgotten File

This is one of those files that almost any web bot will look for on your server. If it is there, it can be useful. If it isn’t, your log file will be filled with 404 errors. So, what is it? Well, it is literally a file on your server called robots.txt. It is a [...]

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10 Tips for Web Success

The webmaster’s biggest job is to get their traffic up and keep customers/visitors coming back. Building the site is one thing, but simply building and posting a website does not guarantee traffic. In fact, a website could be beautiful and an example of all the latest technology and still not attract a single visitor if [...]

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Use of Web Analytics in Marketing

Every website owner absolutely needs to be routinely collecting web analytics and using them to perfect the site and engage in marketing campaigns. Almost all web servers provide a raw log file, usually generated nightly. You can use a web log analyzer to analyze those logs and provide you reports. Some web hosts provide web-based [...]

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Time to Launch

There are two very distinct phases to a website: (1) Design and (2) Marketing. In my opinion, far too many people spend way too much time on #1 and not enough time on #2. That is easy to do. All of us want to have a website which looks great and functions the way we [...]

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The Use of Landing Pages

Landing pages are a great way to not only get the most bang for your advertising buck, but also more accurately track the effectiveness of ads or ad copy. Landing pages are essentially a web page to which people click from an outside link. It is the page they land on when they arrive on [...]

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