The Big Secret To Lots of Followers on Twitter Is…
Follow lots of people.
Seriously. Oh, you want more? Ok…
Twitter Makes It Easy
We all know that simply having high follower counts on Twitter doesn’t matter one iota. You can have 10,000 followers, but if those people are completely untargeted, it doesn’t matter AT ALL.
One strong way to find targeted people on Twitter is simply to look at your competitors (if you want to look at them that way). In other words, find other opinion leaders in your market. Then, look at the people who are following them. You know what? If those people are following that other person who is in the same market as you, then chances are they are a targeted person for you.
So, follow them. See, that is one of the beauties of Twitter. Everybody’s list is PUBLIC. It is right there for everybody to look at. You can look at any other person in your market and look at their follower list. You can basically just take their list.
So, here is a step-by-step procedure to build your Twitter follower count:
- Visit the Twitter profile of another player in your market.
- Click on their follower list on their profile. You’ll get a list of everybody who follows them.
- One-by-one, start following that person’s followers.
- Over the course of a few days, you’ll notice that a good percentage of those people end up following you back.
How Feasible Is It To Follow That Many People?
Most people who have a lot of followers also follow a lot of people. Above is the reason why. But, it is easy to wonder how it is possible to follow that many people? How can you keep up?
The answer is… You Don’t.
See, when I follow a person, I do it because I am able to tap into their thought stream. It doesn’t mean that I necessarily want to see every single thing they say. I have a “short list” of people who I want to pay closer attention to and I do that using a group in Tweetdeck. Everybody else just streams by.
Twitter is a great tool for keeping tabs on the collective consciencness of the Internet. You don’t necessarily need to read every tweet to have the tool at your disposal. This is the difference between following 50 people and following 5,000 people or more.
It is all about filtering. If you want to be a “big boy” on Twitter, you need to give up on the fact that you’re going to read everybody’s tweets. It isn’t going to happen.

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