Is Blogging Broken? Is The Future of Blogging Paid Access?

129 | Posted In Blogging by David

Something is going on. It might be happening slowly, but I think it might be happening nonetheless.

… And I’m aware that this topic might potentially be upsetting to some people who love to see everything be free, or who believe in the power of giving and community (as I do).

It needs to be addressed, however. I like to think I’m smart enough to be looking forward on things and think outside the box. And, with today’s post, I’m going to go outside the box for a bit. In reality, I’m not alone in this line of thought.

Broken

Is Blogging Broken?

Last night, on my Facebook page, I asked about the future of blogging. Now, I posted it late on a Sunday night, so I didn’t expect much response. But, one of the responses I got was from Donovan, who said…

Everyone will have an audience of 1.

Blogging is a very saturated medium now. New bloggers can attest to the difficulty of building an audience today. You can do it, of course, but it is a lot of work.

But, then, once you have an audience, then what? I don’t care how much people praise the virtues of community and sharing… at the end of the day, money will become important to you because the ROI starts to become important with this stuff. So, where are you at with monetization options?

Well, you could go with ads and end up commoditizing yourself just like almost every other blog on the Internet, and make a few nickels in the process. Or you could begin selling things (as I recommend).

What you’ll find, however, is that sometimes a blog can feel like a big headwind when you’re trying to market products. Why is that?

  • Because there are so many blogs, most of your readers are simply scanning what you have to say (if they even notice at all). Therefore, you’re dealing with scattered attention units, at best. You’re not getting their full focus. I’m sure this varies from niche to niche, but I know I see this quite a bit.
  • On a related note, most blogs are schizophrenic in their design, with multiple calls to action pulling people in multiple directions. Combine that with multiple banner ad units (as most people do), and you just compound the problem.
  • Because of so many blogs inundating people with free info all the time, the reading audience becomes conditioned to expect everything to be free. So, you have a community of tire-kickers.

The Tire-Kicker Mentality

Now, I’m about to call a spade a spade because… well… that’s what I do. :) Please don’t get offended.

Most people who read this very blog are tire-kickers. What I mean by that is you guys act like you want to make money with your blog, when all you do is dabble with it. You read blogs like mine, but you’re not willing to invest much of anything to actually pull it off. In fact, when somebody like myself or another person in this business makes an offer that will legitimately help you pull it off, that offer often gets met with suspicion.

Now, I don’t BLAME you for that. Let’s look at the environment that we’re in here. Complete and TOTAL information saturation online. Which, of course, leads people to engage in louder and more audacious marketing tactics to cut through the noise. Which leads people to question the honesty of it. Which then comes full circle yet again. Rinse and repeat.

I think the saturation with free information out there is devaluing the information. It is coming at us all with such volume and quantity that we can’t make heads or tails of it.

And that makes tire-kickers… people who will lurk, read and occasionally comment… but in the end, will never pay you a dime. Because they think the answer is out there for free somewhere else and they’re too overwhelmed to notice good information when it hits them upside the head.

The Nobility Of Sharing

In making these observations, I don’t want anybody to conclude that I am against the idea of the free sharing of information. If I were, I would have never gotten into blogging in the first place. :)

Some of the most successful bloggers online have gotten to that point by sharing and providing value. I think it is EXTREMELY important and a very sound philosophy for any blogger.

So, where do we draw the line, then?

The harsh truth is that, as much as people say they value free info, they really don’t. You can put out the most fantastic blog post in the world and it is going to likely be forgotten in a week (the real-time nature of Twitter is only making this factor a lot worse). Yet we know that, when you get somebody to pay for something (even if it is a super-small amount), their level of participation and dedication is much higher.

You’ll have a smaller audience, but one which pays a lot more attention and will ultimately be a more tight-knit community.

If we look at many who are doing well in the internet marketing game, you’ll notice something:

  • They hardly ever post to their blog.
  • Their blogs are usually kinda crappy looking.
  • They barely mess around with Twitter at all.
  • They focus on email, and they market things to their email list.
  • They don’t willy-nilly, freely share everything they know. You have to pay them to “touch the robe”.

Many bloggers rip on people like that, while simultaneously trying to achieve what they’ve achieved. On the other hand, most bloggers do the exact opposite (give info away freely, spend a lot of time on blog design, spend hours on Twitter, etc.) and don’t make any money.

So, who’s right?

Is Apple Changing The Marketplace?

Apple has pretty much perfected the art of making money. Anybody who pays any attention at all realizes that Apple is one of the most brilliant marketing companies in the world.

One of the things that has made them so much money is, of course, the App Store. There’s a lot of stuff for free in there (in fact, most). But, there are also a lot of paid apps. Many of them are 99 cents. The audience in the App Store has been conditioned to think that $4.99 is expensive, which is hilarious. :)

But, look at what’s happening in there. The audience is being “trained” to make small little micro-purchases for what is, essentially, content.

Just recently, Apple launched the subscription-billing model for the App Store. Now, I think they screwed up some things with their rules for that, but there is still a STRONG model there. It also led Google to release the OnePass system which will allow publishers to charge small micro-payments for content on a recurring basis.

Anybody who pays any attention to mobile at all knows just how FAST this segment is growing right now. Mobile is going through it’s own gold rush right now, similar to the internet boom of the late 90′s. Eventually, the space will mature. When the dust settles, though, I think we might be looking at a new reality… one where people are willing and almost prefer to make small micro-payments for content they value because they think it is worth it.

Paid Blogging?

… Which brings me back to blogging.

In the fairly recent past, I’ve seen many bloggers depart the world of blogging. My friend, Nathan Hangen, is no longer doing it. Jim Kukral isn’t doing it anymore. Darren Rowse has mostly guest bloggers now. Yaro Starak and Glen Allsopp are both moving to a magazine model where others will do a lot of their writing for them. Gary Vaynerchuk has been a little sparse lately, but even chimed in with a video in which he speculates about this same topic…

If we look at the IM world, Ryan Deiss recently came out, declared blogging to be broken, and decided to switch to an email-only setup and charge $10/month for it.

Things are changing. If it isn’t an outright paid model, you’re at least seeing bloggers try to move themselves out from the demands of writing for free all the time by hiring others.

Is this where we’re heading? I think, for some, the answer is yes. And, it isn’t a bad thing, because you’re likely going to find that the best information stays behind a pay-wall. Like it or not, reality is reality.

I’m Brainstorming My Future

I’m gonna be honest…. I’ve been thinking about this lately. I don’t completely know the answer, but I will tell you this, from a personal perspective…

I do have concerns about branding myself too closely to the medium of blogging.

Why? Because “blogging” has a shelf life. It won’t be here in the same form forever. Publishing will be here forever, but will we be doing things the same way as we are right now? Likely not. I’ve been in this business long enough to know how much has changed. And it will change to that degree (if not more) again as I stay in this business another 10 years.

So, I’ve been thinking about my branding, my blogging, my future. I have no doubt I’ll remain in the internet publishing business… I just don’t exactly know what that will look like. :)

Will I ponder a model of paid access? You bet I will. I’m not an idiot. I get mentally TIRED when people ask me dumb questions about blogging that I’ve answered a billion times already on my blog. Why is that happening? Because the blog is free, because they’re reading a TON of other stuff, too… and because they’re so damn overwhelmed that everything I say goes in one ear and out the other.

So, I haven’t quite figured it out yet. And, that’s why the title of today’s post ends with a question mark. :)

Because I’d like your opinion. I want you to post a comment and let me know your thoughts.

So, Here’s What I Want You To Do Next…

  • Post a comment below…. Do you think the culture of free is harming the blogosphere these days? Do you think there is merit to micro-payments as a form of paid access?
  • If you think this is an interesting post, then retweet it. :)

Stay awesome, my friends.

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  • http://aremorch.com Are Morch

    Hi David.

    I really enjoy it when you are blunt in your articles.

    Blogging has almost become equivalent to the dot com boom. The balloon will sooner or later pop.

    I also enjoy sharing. But not sure if I enjoy so much sharing for the sake of sharing. It eventually will become very hard to differentiate spam and real value info.

    For my niche Hotels/Hospitality we see some of the value providers of info is starting to require a paid membership something similar to your Inner Circle.

    I think that is good route and we will see more of this. And eventually we will see people start share Inner Circle type of info true new channels that is commonly accepted as value providers.

    But we have to be willing to be part of this shift. I enjoyed the video from Gary Vaynerchuk, and maybe it is not such a bad idea to look over to what Apple did.

    Cheers.. Are

  • http://nathanhangen.com/blog Nathan Hangen

    To be fair, what you see in the Get Rich Quick niche tends to have a long-tail and is a great way to predict the future of marketing in any medium.

    Marketers moved online before bloggers did, and will leave before bloggers leave.

    Yeah, I’m painting a dire future here, but I think that people should pay attention to what these IM guys are saying. And I say that as someone that has zero respect for them.

  • Anonymous

    This is very true thanks I am gonna go fishing now and work the local scene.I needed to hear this from a trusted source in the marketing world.

  • http://DonnyGamble.com Donny Gamble

    I think the future of blogging will offer more ways to present themselves and their individual brands especially if people are searching for jobs.

  • Megan

    I have spent the last 18 months knee-deep in blogs. Before that I never read one. I have my own goals and I’m hungry to learn, but I’ve been on my own trying to figure out who to listen to, what’s worthwhile, and what just sounds good but is incomplete or just wrong. There are even some that have good content but the personalities are so abrasive that I prefer to go elsewhere.

    When I thought I had my bearings I began to purchase webinars and ecourses…. but I could never afford to spend $297 or $500 or $3,997, or even $47, on every bit of content I hoped would add another piece of the puzzle. – And everyone has their own strengths….. Just because they did X well doesn’t mean they’re the go-to person for Y, even when they honestly think they are.

    In my enthusiasm I have been completely overwhelmed by the amount of material, both free and paid, that I have tried to digest in this period of time…. And yes, I have regrets where I spent money I couldn’t afford on a great sales campaign only to find the content was less valuable than what was available for free in many other places. And yes, I need to implement what I already have access to!

    If all the “good stuff” goes behind the “pay-wall” how will we find those sources we can trust and want to learn from? Iffy stuff certainly won’t encourage me to buy in.

    I can’t just count on recommendations either: Several times I was disappointed when I bought content or tools based on the highest recommendation of some blogger whom I had come to trust and respect based on the excellent material they wrote. I believe they thought they were steering their readers in the right direction, but bloggers are also on information-overload and haven’t always thoroughly tested or evaluated the content/launches/products they promote.

    As a newbie I wait before asking questions or commenting – but I understand “dumb questions you’ve answered a billion times before on your blog”…. I only started reading your blog several months ago. If the information on blogs was archived in a way that empowered visitors to answer their own questions, I would truly welcome that! I have spent hours clicking through link-by-link of “You may also be interested in” at the bottom of blog articles…. Just try to teach yourself a skill or process from A-Z that way!

    I have recently decided on a few blogs to focus on, and have just begun paying for a couple of memberships like the “Inner Circle.” The smaller recurring payments make it much more affordable and I hope the experiment works, because any system that is all take and no give is unsustainable, no matter how generous the humans behind it.

  • http://www.thefemalefan.net Kari

    I typically read you on my RSS Feed Subscription, but this was such a FANTASTIC, SPOT-ON post, that I had to come over and leave a comment :) People, including myself, are overwhelmed with so many RSS Feeds, so much info, and just kinda mill around like chickens without heads….LOL! I’m very interested in seeing a follow up to this post after you read through your viewers comments…
    Cheers,
    Kari

  • http://www.itinerantentrepreneur.com/journal/ Robert Dempsey

    I agree there isn’t a one-size-fits-all solution here. I like how Chris Brogan offers a lot of value on his site, however he isn’t showing you step-by-step how to do anything. I can see things like that being behind some sort of paywall at potentially different price points.

    There are many models to choose from here, and as you say choosing the right one to solve the problem is needed.

    I’m a big fan of hyper-targeting too. For me my blog isn’t the sole source of revenue, however I do use it to offer my products and services and show I know what I’m taking about. Diversity is the name of the game though, so I have multiple businesses in multiple niches.

  • http://cashcampfire.com Christina Crowe

    Hey David,

    I’ve also been pondering this same question. I’ve only been blogging for a little over a year now, but I can say that, when all is said and done, I get so mentally tired of free and barely making anything to keep things running that I sometimes question whether this whole blogging gig is worth it or whether I should just market myself as a freelance writer and start trading my hours for dollars.

    I don’t think badly of anyone contemplating paid access – I’ve done it many times before. However, I think bloggers should still offer some source of free information for those who are hesitant with taking out their credit cards. Though, I think bloggers should also limit how much free information they give.

    Once you start blogging for a while, it can get pretty tiring, especially if you’re barely getting a return for your efforts. At the moment, my boyfriend thinks I’m crazy for all the time and work I put into my blog when I’m barely making minimum wage. Sometimes I feel like I’m crazy as well and question how long I can last the way things are. So I don’t reject anyone considering paid access. In fact, I kind of welcome it, as long as there is another alternative for limited free information.

    What I’m probably going to end up doing is continue providing free information, but limit how frequently I post to maybe twice or once a week. Then, I’ll start offering paid newsletter subscriptions with a higher post frequency and more in-depth info.

    Interesting topic to think about, David. Thanks for sharing it with us!

    Christina

  • http://davidrisley.com David Risley

    Thanks. And, yeah, definitely decrease your post frequency if you’re feeling burned out. Time and time again, I’ve seen how decreasing how often you post has little to no effect on traffic to the blog.

  • http://www.priyashah.com Priya Florence Shah

    I think that free + paid is the way to go – free gets people to signup for a list while paid content can filter our the freebie seekers and those not willing to pay for your products. I’ve long preferred the magazine format and am likely to abandon the free blogging model for a combination of free and paid information.

  • http://www.priyashah.com Priya Florence Shah

    I think that free + paid is the way to go – free gets people to signup for a list while paid content can filter our the freebie seekers and those not willing to pay for your products. I’ve long preferred the magazine format and am likely to abandon the free blogging model for a combination of free and paid information.

  • John Bardos

    I agree with Melanie, many of the products I have paid for have been mediocre or just a rehash of other widely available materials.

    I think people will pay small amounts for well organized and professionally designed content, but most ebooks and membership programs are over-priced and under-deliver. We need a different model.

    Free is not going away. Even airlines are offering free flights (Easyjet, RyanAir) in order to attract customers and upsell other products. Free will always exist online and it is now moving offline.

    Information and goods will always tend to free. That is basic economics. (Price = Marginal Cost) The marginal cost of one more unit of an online product is zero so there will always be someone willing to undercut you in price.

    What is valuable is the human connection? Coaching, seminars, consulting and real world contact are where the money is. It is difficult and time consuming, but that is reality.

  • John Bardos

    I agree that people “want high quality information in a CONVENIENT format from a trusted source.”

    Do you think people are willing to pay for curation yet? Or will this be more effectively crowdsourced with social bookmarking sites, rated content, etc.

  • John Bardos

    The problem with blogs is that they are chronological. For non-fiction, content needs to be presented in order of difficulty. Readers need to start with basic stuff and move up to more advanced content.

    When you follow many blogs, you just get the lasted ramblings on the latest topic. That doesn’t help solve most people’s problems and it is incredibly time consuming because the same ideas are repeated over and over again.

    A blog shouldn’t be written like a diary, it should be written like a book, guiding readers to more advanced material when they are ready. I call them unbooks, in that they are constantly updated, interactive content and discussions that people can jump in at the level appropriate to their understanding.

    This is all easily possible, we just have to change our mindset about what a website is. In this regards, blogging is most definitely broken.

  • Peter Franks

    Seems to me the three main reasons people are now paying for content are
    1. Economic interest
    2. Personal interest (Hobby, Politics, etc.)
    3. Entertainment

    Just saying … :-)

  • Toiletx

    blog with a mop untill you hear the cockroach go pop….it’s a unique roach …it’ll do that …otherwise i’ll throw my hand on the cockroach 4 ya…;)

  • Dianatodd

    I am a hypocrite; I love FREE! I think FREE creates expectations that are unfair for the recipients to expect. It is kinda like welfare, (man I don’t want to be blasted. A very close friend witnesses this first hand every day in his government job.) If I have one more baby I can get $XXX more per month and it is all FREE.

    I must admit that I am one of those who desires instantaneous answers to the questions swarming in my mind and I fire off a question to the guru. While waiting for the response (or lack of) I find the answer myself in the archives or on another website.

    I would hate for the FREE to go away! AND I think great bloggers have to charge for professional work and time involved.

    Group 1: Those who seek information for free and only for free will continue to do so IF they have no money to pay for the information and they have the time to search for it.

    Group 2: Those who have the money and cannot give the time it takes to find the information will pay.

    Also… I believe that when a person experiences GREAT (fill in the blank) he/she will pay for it IF it can be afforded. If not you go without until you can pay.

    If you charge for access maybe numbers of followers will go down but I would guess income would remain the same or increase.

    Of course I am the one who does not blog for business, I am a want-a-be!!

  • Gina

    Is this the current groupthink of bloggers? Really? For so long I have circled blogs practically begging to see more quality content. At some point, the “blogging community” finally determined that quality really did matter more than quantity. I was relieved for a minute. Now we are anguishing over pricing? and the death of blogging? and pretending we’ve covered all the possibilties of blogging? and deciding who is worthy to blog? Let’s keep our freedom on the Internet and keep letting the cream rise to the top. That is the beauty of it. The game has barely begun. Too many gurus and experts are far too self-congratulating. I have long been tired of the same rehashed material on blogs, which so often lacks guts or imagination. If something has integrity, it will have it’s audience. There is plenty of room in cyberspace. Someone better be really freaking good for me to pay. Why don’t we ever talk about the fact that a blog should have integrity–even down to the ads, which it runs? Maybe a blog, which cultivates value at every single level really could make money with ads. I personally get turned off when I go to a site that just slaps up meaningles ads–especially if they are ads supporting giant corporations that are killing all of us. Enough said here…

  • Luke

    Totally nailed it – you are pretty much the only traditional ‘blogger’ that I bother reading anymore so I’m listening when you are talking about other models.
    Thanks for the insight.

  • Beth Havey

    I am coming into blogging very late in the game–so maybe the game isn’t going to work for me. But I am a writer who wants to publish ebooks–the agent/publisher thing just isn’t working for me right now–and so I need a web presence. I tweet. Sorry. I blog. It is work. And it’s a catch 22. If I write off line and try to publish through the old way–I don’t get paid. If I write online and try to get a community following and then sell my books that way–I still might not get paid. THIS IS A VERY INTERESTING POST. I will keep watching, reading and writing. And I might contact some more publishing houses and agents!!

  • krissy knox

    I think there is nothing wrong with monetizing blogging. Just bc it has been free in the past most of the time, doesn’t mean it should always be free. I also don’t believe there is anything wrong w rebranding yourself, David, or anyone else. Just keep in mind that perhaps there are other ways that blogging could bring in money besides membership sites and being an Internet Marketer. There are even other ways than selling electronic products and the such. There are possibilities such as blogging without charging and then doing other things. One possibility would be to sell physical products you create (merely a thought, bc it would involve some hassles, but you could sell books for example). Other possibilities could be becoming a consultant, a speaker, a leader of workshops, a life coach to groups, a life coach to individuals, a spiritual director, someone who helps businesses on a myriad of things (when they need a consultant to help on a building social media strategy, when they need help branding, how to build a blog, learning xhtml or whatever language they need, learning what good content is to put on their blog or website, etc), teaching others how to do certain things like how to write ebooks or do jv projects or write good emails (or any class for that matter — so they can monetize), teaching the average person or church or org out there how to start a blog (say you go to a church and they want to start a blog, with blogspot, for example, you can show them how to do this, and charge. You could even show church members, if they want their own blog. Okay, the point here is be creative. There are lots of ways to monetize, and lots of ways to brand yourself, David, I feel, whether you monetize your blog or not. But then again, what do I know, you have been at this a lot longer than I have! :)

  • Mazzastick

    I think that if you frequent a blog and find the information useful, then you should donate money via a donate button. The amount is left to the discretion of the reader. Just think if every visitor donated just $ 1.00 to your blog a day.

    Any blog that I find useful content I will buy something, donate money, refer people to their site, or blog about them. Life is about giving and receiving energy, in this case the energy is content from the blog, and money from the reader. The idea of something for nothing; is what is causing our world’s financial problems.

  • Gina

    We could create a new economic system by creating a Pay Per Click advertising model, in which bloggers make money every time a site visitor clicks on one of their ads–but the catch is the ads can only be those which the blogger absolutley believes in.

    HOW MANY BLOGGERS ARE PLACING ADS ON THEIR SITE WHICH THEY HONESTLY BELIEVE IN WITHOUT ANY RESERVATION AT ALL? If bloggers don’t have complete integrity by promoting only things they believe in, then the ad shouldn’t be on a blogger’s site. This way, we create an economy based upon networking with Integrity and trust. That is where real long term profit happens.

  • http://kkomp.com Shazzalive

    I’ve been mulling this over in my mind ever since I first read this post: I think that there has to continue to be free-material as well as paid-for. – Look, if you give nothing away for free and charge for everything then how is anyone going to know that you’re any good? – Yes, everyone who is anyone knows that the big-guns, such as David Risley, etc, know their niche and know what they’re talking about. – They can charge for almost anything and get paid simply because they’re well-known for their competence. Us lesser-bloggers such as myself, on the other hand, are still going to need to advertise our competence by means of free-content of some type, or we could easily end up ignored in favour of the larger-players.

    In short then, in a way, it might end up with a 2-tier-blogging community: A community where the better-known pro-bloggers/marketers are selling selling selling pretty much everything, and maybe giving a few snippets away free if they choose to, while the smaller-players are having to give away at least as much free content as they’re charging for in order to make a name for themselves and convince people to buy their product as well as the product of the top-of-the-heap players who can just sell on reputation by default.

    Another thing I’m thinking/another way of looking at it is that we pay for our ISP, we pay for our domains, our hosting, and our computers: That’s both bloggers and readers alike. Readers/non-bloggers/tire-kickers can grab our free content for zilch, yet it still costs us bloggers to produce it and to keep it on the internet. That’s a little one-sided with regard to that aspect of it. – Yes only a little one-sided; but one-sided nevertheless. – Why should freeloaders get all the fun at our expense?

    …So there is a case for free content, and there is a case against it too. I think that while there remains some case for it, then someone somewhere will always produce it.

    That’s my 2 cents worth.

  • http://twitter.com/TiceWrites Carol Tice – Writer

    If there’s a trend to charging micropayments for our blog content, I plan to be first in line. I think it could be, strangely, a way to differentiate your site and communicate that your content is high-quality at this point to charge a little.

    I also like the model of just charging once a month for access…mulling both of those. Or maybe one of my posts a week is free, but to get the rest you subscribe. I’m planning to poll my audience shortly to get a better sense of what people would best respond to. My issue with micropayments is I know many people sit for hours reading back through my archive…there ought to be a way for them to pay only once and then be free to do so. I think it’s annoying for them to have to stop and put another nickel in for every single post they want to read.

    Another option may be to make pillar content pay, but leave many posts still free to all. I can’t wait to experiment with these emerging models and see what works best!

  • http://www.career-evolution.net/ Becky Turner

    Wow. This is inspired. As resistant as I am to the idea of paying for online content, it makes perfect sense and will redress the balance where offline publications are losing out. You’re right that there is too much free content online for people to value it. And bloggers have a heck of a time getting the donations they deserve. For both blogger and reader, micropayments would be a really good solution, as long as everyone jumps on board at the right moment. Because right now as a blogger it feels like a huge leap of faith – make the transition before people are ready and I could lose 90% of my traffic, no? I’m not sure I’m that brave…. yet.

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  • http://GrowMap.com Gail Gardner

    Blogs are NOT limited to being chronological. You can use categories, link between posts and create best-of and compilation posts to make a blog a reference resource instead of a diary. Having a search box near the top left is essential and IMHO the default search for WordPress is far better than Lijit or Google for finding what you want more quickly.

    Come by my blog to see what I mean. Currently I use many categories and link between posts and offer a best-of-growmap link at the bottom of every post. I am working on a redesign to make it even easier to find solutions to specific questions.

    Once you have enough experience and reference material in blog posts the next step is to take that and write an ebook step-by-step solution to a specific challenge and offer that ebook at a reasonable price.

    Time is our most precious resource and those who buy information know that. Those who would rather spend hours and hours finding “free” information are paying far more for it than they realize.

  • http://www.burival.com Burival

    This might work work in good paid highly developed countries which also have some loyalty and ethics. However if you move just to postcomunist area of the Europe, no way. Ppl will not pay for content, they will rather steal it. They will squeeze as much as possible from you for free and then move somewhere else. They often have no loyalty and they are not willing to spend a single cent. Some of them probably would but I live in such country and I realize most ppl think twice before they spend money on something. Prices same or even higher then in “western” Europe, average net salary well bellow 500 euros – not exactly ideal market!
    And blogging in english for US public probably will not work because our cultures are too different and I cant fully understand problems of US public to offer them value. Not to mention fluency in english…

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