Getting Popular by Being Crap

As one that spends a lot of time online, and also pays attention (somewhat) to the national news, one pattern seems to stand out: If you are a pile of crap, people pay lots of attention.

Let me explain.

Have you seen the Chocolate Rain video on Youtube? If so, watch it. I should say, watch it for about a minute, because after that you might run out of hair to pull out. But, look at the number of views that thing has! As of this writing, it is almost 9 million. This video was so BAD, that it got really popular on Youtube. It lead to numerous parody videos. This one with Darth Vader is one of my favorites. John Mayer got involved, and soon the original guy (Tay Zonday) found his way onto Jimmy Kimmel Live.

Another example is the recent Brittany Spears performance. She was obviously whacked out and she generally sucked. That made a lot of news, of course. Then, this morning, I saw this video being talked about on Fox News. It’s some whacked out fan crying about Brittany. Personally, I think that video is staged. But, it’s still crap and it found it’s way onto national news.

So, we know sex sells. But, I guess, these days, crap sells, too.

Maybe one way to market something on the web is to create some buzz online by creating something that is just so crappy, it makes news. Hmmm…

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