Google+Jaiku = Important

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One thing that people in internet publishing need to watch is Google and it’s interest in the world of mobile technology. Google recently purchased Jaiku. Jaiku is a social platform very similar to Twitter, but even more focused on the cell phones. Google’s purchase of Jaiku, as well as talk of the upcoming Gphone, all point to the fact that Google is showing strong interest in entering the mobile market. Why? Because of mobile advertising. Google gives a lot of stuff away because they can make a fortune with the advertising. And while Gphones might not ultimately be free, they are likely to be easily accessible by people because Google is poised to make a lot of money on advertising. As publishers, it is necessary for us to pay attention because the use of the web on mobile devices is likely to increase very quickly if Google jumps in.

So, is your site optimized for display on a cell phone? I know none of mine are.

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