Iphone Coverage: Damn, Apple. You’re Good

4 | Posted In Marketing by David

Hello my name is David Risley and am one of the few people in the tech community NOT buying an Iphone 3G today.

In more proof that Apple is GOD when it comes to marketing, nerds everywhere are in line at Apple stores everywhere trying to get their phone. And, as usual, Twitter tells the story.

Picture 11 

I woke up this morning to tweets everywhere about people standing in line. The HotTrends list on TwitScoop shows 5AM, 7AM. As I type this, the world is having serious activation issues with AT&T (see above).

Picture 12 But the reason I say Apple is good? They’ve got everybody in a tizzy! They have DEFINED the news for today. Twitter has become the essence of the buzz that any marketing department would want for their company. I don’t care if people are having issues and tweeting it to the world. This is ENORMOUS social proof for Apple and it builds the buzz even greater.

I haven’t even decided when I’m going to take the plunge and get one. I will, though. Just a matter of when. But, I’ll let the Mactard army pave the way for me before I bother. Standing in line at an Apple store on launch day seems like a huge waste of time unless you’re just into the social experience. Otherwise, why bother?

Oh, and kudos to Twitter for not whaling on us during this launch. Twitter uptime definitely appears to be on the mend.

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  • jdandrea
  • jdandrea
  • http://www.joesapt.net/ Joe D’Andrea

    So many iPhone 2.0 activation problems! I s’pose forcing all those activations in-store vs. at home had additional consequences after all.

    Was the forced in-store activation driven by AT&T? “If it ain’t broke, don’t fix it.”

    I’m not getting a 3G today either, primarily because my VZN requisite 2-yr contract expires in early September. Even then I’m still not sure. Aside from AT&T as the lone service provider choice, there’s also the issue of battery life. (However, Apple has been quite vocal in educating developers in best practices to minimize power usage, so I’m hopeful that angle is covered.)

  • http://twitter.com/jdandrea jdandrea

    So many iPhone 2.0 activation problems! I s'pose forcing all those activations in-store vs. at home had additional consequences after all.

    Was the forced in-store activation driven by AT&T? “If it ain't broke, don't fix it.”

    I'm not getting a 3G today either, primarily because my VZN requisite 2-yr contract expires in early September. Even then I'm still not sure. Aside from AT&T as the lone service provider choice, there's also the issue of battery life. (However, Apple has been quite vocal in educating developers in best practices to minimize power usage, so I'm hopeful that angle is covered.)