Project Update: Launch Drama :-)

Well, I did my last project update two weeks ago. It was supposed to be a weekly affair, but the last couple weeks haven’t exactly been normal.

Unless you’ve been under a rock, you’ve no doubt seen that I have been in full-out “marketing mode” for the last couple weeks. All of it to pull off the second relaunch of the Blog Masters Club.

The prelaunch began back on the 15th with the re-release of the Blueprint report. The prelaunch progressed up to the culmination, which was the webinar I did on the 25th. I had 403 people attend the webinar, with probably 100 sitting on Ustream as well. We’re getting ready to end off on Day 3 of the launch itself.

So far, things are going very well. The ranks of the Blog Masters Club have swelled immensely, and this launch has already FAR outpaced the last time I launched it.

The Other Side of A Product Launch

Everything is going extremely well, but anybody who has ever done a product launch can attest to this fact: It is STRESSFUL.

As I said on Twitter earlier today:

Running a product launch is like hanging onto the side of a moving car, with one hand, and with your "package" dangling in the wind.

And it is true. You never feel totally on top of things. You constantly feel as if you’re just BARELY keeping up. The sheer volume of email I’ve been getting has been overwhelming. I’ve had a couple people say I should have my VA handle that, but I guess I’m old-school in thinking that people would rather have ME reply. After all, anybody who is going to buy a course which is 30 hours of my instruction probably wants a personal touch from the dude who designed the course, right? So, I’ve been doing all the email myself.

The Blog Masters forums have also been heating up like crazy (obviously) so I’m trying to help all the new students.

Plus, you can’t do any kind of product launch without naysayers. I’ve had a few people try to bust my bubble. I’ve been called a scammer by a few emailers. Another guy is trying to raise his traffic by name-dropping me and saying how disappointing my webinar was. I swear, I even had an email LITERALLY telling me I was going to go to hell because I’m making money online.

When you do a large-scale product launch, you open yourself up. You’re getting a lot of attention you don’t normally get, and that opens you up to a lot of great stuff, but also a little tiny bit of negativity.

At the end of the day, I let it roll off the back. You have to. It is an unfortunate fact of this business that when you stick your head above the crowd, somebody will try to shoot it off. And, when it comes to anything in the “make money” market, the moment you try to sell something, a few will demonize.

To top it off, today we had a massive boo-boo with the affiliate tracking and we’re literally having to contact every single person who has signed up for the Club to find out who referred them so we can make sure it is accurate. That is NOT fun.

Product Launches Are Awesome

Nothing worth doing in life is easy.

If you find yourself too comfortable, you’re probably not doing something right.

So, I must say, I’m just a hair outside my comfort level these days. And that’s a good thing. I don’t care WHO you are, product launches are full of drama, ups and downs, and stress. But, the payoff is huge and it is one HELL of a way to conduct business.

Any blogger who wants to build presence should consider a product launch. Obviously, it’ll look different in other markets, but the principles behind a launch could work in other markets just the same. I’ve done internal launches to my PCMech crowd before and it worked, too.

Blog Masters Club

Since I’m still in launch mode, here is the update:

The doors are closing on Tuesday, Feb 2nd. The monthly price will remain as it is now. The up-front price is going to be increased tonight by $10.00. I’m going to increase it slowly until the doors close. The price is, quite frankly, too low right now for what this course is worth, and I’m going to increase it until I’m charging what it is worth.

As soon as those doors close, I’m going to be in touch with all new students and we’ll have our first group coaching call very soon as a sort of orientation.

If you want to be in the second class, you need to act very soon.

Click here to enjoy my super-duper sales page. Don’t break your scroll wheel. But, you’ll learn a lot about me and, of course, the Club. Plus, I’ve got a video there if you don’t like scrolling.

Soon, we’ll get back to the normal schedule here. Thanks for being there, guys. You rock.