Confessions of a Six Figure Professional Blogger

7 Proven Tactics To Get More Blog Comments [That Actually Work]

View Comments | Posted In Blogging by David

You write that fantastic blog post. You spend a lot of time on it. You stare at it in all it’s glory. You think, “Damn! That’s a hot post!”. So, you publish it. Sit back and wait for the limelight and praise of your audience. But…

Crickets. Deafening silence.

Quiet enough where you also just want to make your next blog post one single word: “WTF!”.

The Real Scoop on Comments

iStock_000009176307Small In my recent informal survey about your frustrations, one of the big ones had to do with a lack of commentary on your blog posts.

Now, before I begin talking to you about some ways to get more comments, let me remind you of something…

Very often, it isn’t your fault at all. In fact, there isn’t necessarily anything wrong with your blog.

It is VERY common in other niches to not get much blog commentary. In our little bubble of “blogging about blogging”, we usually see more comments. If that’s all you look at, it is natural to feel pretty down because you don’t get as many comments.

Bloggers just happen to comment on other blogs a lot. Regular readers (who don’t blog) are USED to the one-way flow of the Internet. To them, it just feels weird to post a comment.

Case in point: My own tech site, PCMech. That site gets a lot of daily traffic, yet you’ll notice that the posts don’t get nearly as much commentary as this blog. The big difference is that the audience over there are not bloggers and are used to simply reading and moving on, whereas you guys are MUCH more likely to comment because you’re bloggers. Those guys are more into things like forums.

That isn’t to say that one of my goals there isn’t to increase comments. It is. That said, it is also VERY likely that PCMech will never get the came comment ratio as this blog. The audiences are very different.

So, don’t be down on yourself, guys! Is traffic increasing on your site? Are people spending time on your site and reading what you have to say? That’s a much more important measurement than your number of comments.

Yeah, But I Still Want Comments!

I don’t blame you. After all, blogging without any feedback is like talking to a wall.

So, here are some ways to get blog comments that I have found work…

1. Ask For Them. – Pretty simple. At the end of your blog posts, ask people to comment. Better yet, ask them a direct question related to your post, and ask them to answer it. Give them a REASON to comment. Give them some direction. Because if you leave it to them to come up with something to say, they probably won’t bother.

2. Use Question Posts. – Case in point, my question about frustrations posted a couple days ago. The post was short and sweet and had only one purpose – to ask you a question. I also backed it up with a quick email to my mailing list to drive people into that post. The key here is being brief. Don’t wander all over the place in a question post. Just lay the groundwork, ask the question, then shut up and let them answer it. When you email your list about it, don’t tell them the question directly. Incite them to click into your blog to discover what it is.

3. Don’t Lecture Them All The Time. In other words, straight-up instructional posts don’t always warrant a comment. What can they say, “Thanks”? Well, most people won’t bother with that (especially in non-blogger niches). Try posting opinion pieces some times and ask your audience if they agree or disagree. Provoke them. :)

4. Interact. When you are building up your blog, it is important that you try to reply to every comment. This way, people feel like they’re getting recognized and noticed for their input on your blog. As time goes on, your community will begin to interact with each other. It will still be important that you interact in your comments, but perhaps not to EVERY one. There is a balancing act involved here as the blog grows, but in those early days you should make acknowledgement of your blog comments a priority.

5. Use email notifications. When your blog is sending out emails for new comments (especially replies to comments), this brings people back to see what the reply was. This, in turn, sparks actual conversation. If you are using Wordpress’s internal comment system, then Subscribe to Comments is a pretty popular way to go. Personally, I use Disqus for my comments and like the fact that those emails are now outsourced. Sending emails from your own server can sometimes prove a bad idea.

6. Make it easy and obvious. Another reason I like Disqus is that, once you have a profile, you can comment on any blog which uses Disqus without entering any information. It just knows who I am. Whatever you can do to grease the line and make it super-easy to post, it will help. Also, you can test out different visual ways to draw people in to post a comment. For example, most blogs have the form for posting a comment way down at the bottom. Try putting it at the top. You could even couple it with a call to action and an arrow which points right to the comment form. This will make it much easier and more obvious, rather than hoping they know to scroll down the page to find your comment form. You can also test different colors on the comment form to draw the eyes in. Different submit buttons for the comment, perhaps different background colors on the form fields, etc.

7. Draw out the conversation. This is a bit of a mix of other things I’ve mentioned, but the idea is to continue the conversation between blog posts. In other words, instead of each blog post being a self-contained island, you can make the blog a constant stream of on-going conversation. One way to do that is to make your next post a direct reaction to your own commenters. You could even highlight one of your commenters in a blog post and make a post out of it. In other words, make your blog’s content part of the conversation itself, rather than a top/down approach where the comments are merely a reaction.

Ending The Silence

Keeping in mind what I said before (that most niches don’t see as much commentary), realize that there ARE things you can to do draw out more comments. Just see the 7 points above.

But, realize it is a process and one which builds inertia over time. Don’t get frustrated when you try one of the 7 points above and don’t immediately see an influx of comments. These things have to take time. Commenters are, by nature, the people who are more mentally dedicated to your blog. These are people typically with a stronger bond to what you’re doing. If you’re just starting out, it takes time to develop that (along with some creativity).

Lastly, just keep in mind that this is very much an issue of mindset – THEIR mindset. So, you need to figure out what’s going on in THEIR head and use that to motivate them to post a comment. Just because you think a post is worth a comment doesn’t mean they do. They might be bored. Plus, not everybody understands blog comments. Perhaps, if they are more old-school, they understand forums, but not blogs. Perhaps using a forum rather than comments might be worth a shot.

Many people surf blogs like hypnotized, ADD-riddled addicts. Their eyes are darting around and they don’t fully focus on anything. Your job, as much as possible, is to have your blog reach out and wake them up. This will take a combination of quality content, personality, creativity, and blog design which points them at the things you want them to notice.

Time For You To Chime In. Yes, You.

So, what do you think? You think you can use some of these tips?

And, have you experienced this problem on your own blog? Judging from the frustrations I’ve seen with many of you, this is a pretty common issue. What have you tried to combat the silence? Has it worked?

NOTE: Notice how I’ve got a call to action here, with questions. And it is based on a conversation I started with my last post? :) Also, note the added emphasis by saying, “Yes, you.”. Used correctly, that’s a little pattern interrupt that is designed to wake a person up from their boredom just a bit. :) Did it work? ;)

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  • I've recently made a rule -- actually, a guideline -- for myself to comment on everything. 1) I know how much I like it on my blog, and 2) it's good for traffic. But, looking at the process from a non-commenter's perspective, I know how easy it is to say, "Well, all these other people have said everything there is to say," and click off without taking the time to really engage the post. OTOH, it's a loss on both sides, because for the reader, the comment is part of thinking the post through. If it's worth reading, it's probably worth answering.
  • Hi David,

    Thanks for the tips. i was wondering how to get traffic and im thinking out of the box just to get traffic. ill try your suggestions. thanks
  • Good tips David! I have been applying 3 of those you mentioned and fortunately I was having nice amount of comments on my blog. I'll now apply the other 4 on your list and will see what happen.
  • I like your point number 3, I write a post about once a week, sort of long, but good content and informative. I have to wonder if my post are too instructional as you mentioned. I would love feedback as I am about a third of the way through a 10 post series. I know comments are important for links etc. but do they overide the need for quality posts?
  • There’s this super-specific blogging community that you only understand if you’re knee-deep in the trenches. So maybe my friends don’t 100% get why I dig comments, but anyone else with a blog understands how vital they are to not only your site’s survival, but to your sanity/ego/motivation to move forward with your life.

    We judge a blog entirely on its comments. I could give less of a sh*t if you get millions of readers every month, but if you’re getting 100 comments per post you are the cat’s pajamas. If you’re in PR you understand that reaching out to bloggers is important. But which bloggers do you contact? Those who are part of something bigger? The columnists for AOL? The biggies on HuffPo? Or do you go to the ones who have established their own little “cult followings”? People like The Bloggess or Marie Forleo…

    To be perfectly honest, the reason I comment on blogs isn’t because people ask. From my experience, both with my own comments and seeing why other people write, here are the top reasons I comment a blog post:

    * The blogger has said something I agree or disagree with strongly
    * I want to congratulate someone on a new job/baby/engagement/personal success
    * Something is hilarious and I want to add my own experience
    * Something is so amazing I couldn’t possibly leave the website without letting the blogger know how amazing they are but am too lazy to write an email (There is a fine line. Remember that.)
    * There’s some form of list, usually in advice-form, where I have something to contribute

    This is a great post!
  • KarenSwim
    David, great article! I still work with many traditional corporations and they are less likely to leave a comment on a blog. Many readers will contact me by email or I'll find out in a phone convo that they liked something. Comments are great but sometimes your audience may not be the "out loud" type so don't be discouraged!
  • I totally agree with your point about drawing out the conversation. The comments section is where we would find new topics our readers want to read about, so we have to make sure we recognize them and respond to their opinions.
  • Gotta agree David. Commenting is like life...some people talk more, others listen, and then there are those who wait for the right moment to have their say. The skill is to try to involve everyone via interactive posts that give something to as many people as possible. Stats prove comments are on a lower ratio to visitors but so long as the eyes keep reading they eventually (with help and encouragement by the blogger) will start commenting.
  • To combat the silence, I consistently wrote good content. I also tried to be creative. I wrote for a long time, and did not give up. I believe hard work and consistency was the key. To have success at blogging, and getting traffic and comments, one must work hard, and not expect success immediately, but grow their leaders over a period of time. As bloggers, we must all pay our dues. As we beging to market, we must also pay our dues. While we must be confident, we should realize that life doesn't usually consist of get rich quick overnight schemes. I have seen many bloggers quit bc blogging wasn't the get rich quick scheme they thought it would be, and they weren't willing to do the hard work that was needed until they became successful.

    krissy knox
    connect w me on twitter:
    http://twitter.com/iamkrissy
  • Swapmeet Louie
    You have some excellent points... especially the one about giving the readers nothing more to say than, "Thanks!" I think that's a problem I'm running into often. I'm definitely going to implement some of your ideas. There's no risk in trying them and if I get results, then WOO HOO!!!

    I'm glad I found this site! You've picked up a new reader!
  • What you think David which type of posts get more comments then others?
  • #8 have a contest and have people give comments......
  • Great tips here David.

    Working on especially tip #1 here. Reading a book here from one of my favorite mentors Jack Canfield 'The Alladin Factor'.. This is all about the art of asking.. So see if pick up some tricks there.

    Cheers.. Are
  • How about just write an article about comments? Seems to have worked well here ;-)

    After reading through most of the comments, I have to say it really depends on the site for me, do I really want comments? Not on all my sites. Some I do, because I want people to interact, ask questions, answer questions, etc...

    In my experience, commentors are rarely customers....
  • mirkogosch
    Hey David,

    These are some valuable tips for those bloggers who already have found their blogging tribe or who have their own email list. For them your tips are practicle BUT not for those who have no or little traffic coming to their blogs. I´ve seen so many great posts over the last few months with little or no comments at all and I´ve also discovered the remedy for these blogs.

    Jean from virginbloggernotes has already pointed it out "start commenting on other blogs" (!) related to your topic and niche I´d like to add. Whether it is the law of reciprocity or what ever name one wants to give it. Give and you will be given. This works well in the bloggersphere and once you´ve got the ball rolling the next law kicks in: The law of social proof. If a blog post has got a certain number of comments future readers are more inclined to also leave their comment on the same post. So get momentum by drawing the intention of other like-minded bloggers to your post by leavig comments on their posts first and then "use" the momentum to watch more and more people leaving comments. - And yes, of course one should use your tips :-).

    And a thought on CommentLuv: I´ve been using DISQUS before but I got many complaints from people who weren´t able to leave their comments and found the log-in system confusing. I switched to CommentLuv a couple of weeks ago and I am happy with that plug-in up until today.

    I always moderate incoming comments so I don´t see a big spam issue here. I don´t get more spam comments than before I used CommentLuv. And what is the problem with commenters getting a back-link to their sites? C´mon! We all know (or should know) how important back-links are if we want to climb up the ladder of the Search Engine Result Pages for our specific keywords, so why not help each other out here? And I am saying this under the presupposition of course that a comment to any of my posts adds value to the discussion. In my experience the "reward" of getting a back-link for a any valuable addition to a post is a great incentive for people to leave meaningful comments.

    So, thanks for starting this excellent discussion and have a great day

    Mirko
  • Just make sure you are writing quality content that actually deserves comments. If it is crap that a three year old could write, why would someone take time out of their day to comment?

    You have to realize that your readers (usually) have lives, too. They aren't just on this planet to read your blog and comment. You have to give them a reason.

    Great post, David.
  • You definitely have to make your posts speak to your readers to get them to engage
  • Hey David,

    Nice Post. I'm not a big fan of diquis.
    Those are some awesome tips dude. Using questions posts is helps me a lot.
    Anyways, Thanks for sharing this great Post.

    ~Dev
  • LivingstoneConant
    This is great. I've been wondering about this. I get comments on my Facebook page and sometimes Twitter, but the comment section (Disqus) is dormant.

    I'll employ these suggestions and look for success! Thank you my friend! :-)
  • Thanks for the great tips David. For me it's 'Time' David..there is only so much time in the day to read and respond. I am focusing on a few people and sites at a time and really trying to get into them and respond. Then I rotate around. I think people are being overloaded with thought provoking, well written content. It does take time to build credibility and brand. I am seeing a lot of activity from my posts on other sites.
  • You're right, people are being overloaded. And that leads to the hypnotized state that I referred to. It just makes it that much harder to wake them up, but it can be done.
  • Thanks Dave for this post. Initially, I was getting worried about not getting much comments. After reading this post, I realize that it depends on the content too.

    I am one of those bloggers who writes a fairly bit more of "how to" posts and thinking back now, it doesn't really warrant a comment.

    I get most of my comments where I write "article" or "opinion" style posts. Like you mentioned, it provokes them to leave a comment.
  • startupsidekick
    These are all good tips. I like that you are using Disqus to handle the commenting, which I believe helps to facilitate more comments (it is a familiar login system for most users). I have recently gone to this system on my blog, because I think it will allow for more natural conversations

    btw, the call to action is key; everyone is aware of a call to action for sales, but not many people apply it for garnering more comments. Good post
  • omajoe
    Thanks for the tips David. I'll have to give these techniques a try in future posts.

    I've been using CommentLuv since I set up my blog, but am going to have to take a serious look at something else, like Disqus. CommentLuv does seem to draw a lot of spammers.
  • Yeah, in my experience, many of the bloggers using CommentLuv are doing it because comment quantity is more important to them than quality.
  • Batman
    Well, I liked it, and I'll tweet this comment, so, I guess the answer to your last question is yes. For you :)
  • Say hey to Robin for me. ;-)
  • Ahhh, like Craig, I, too, am just getting back into serious work, and attention, on my blog. So, David, once again thanks for the advice. It's always so simple, actually - isn't it? Want comments? Ask for them. Duh!!! LOL. Love the recommendation on e-mail notifications and, in fact, I paid particular attention to the process you used. Simple. Effective.

    Pat Mussieux
  • Thanks, Pat. And yeah, the basics of all this stuff are very easy. Just basic human nature, really, taken into another medium.
  • Very helpful David. Timely too as I am just finally getting back into posting on my sadly neglected blog. Feeling quite good that I had pre-empted you by putting a question and request at the end of the post. It's a draft right now and I will review it with all your suggestions in mind.
  • Anne
    David, Superfantab post! I've been asking questions -without much answer- but you offer several strong ways to get readers to respond. These are things I can easily start doing. I also appreciate the way you clearly understand what goes on in the mind of the blogger, who often stresses about "why don't they write?" and you bring that back into the discussion, following my thinking as I read. Great writing here, thanks.
  • Doreen Pendgracs
    Good post. I've been doing what you suggest on my own blog and am finding that the comments have been evolving organically. Drop in anytime!

    Doreen Pendgracs
    http://doreenisthewizardofwords.blogspot.com
  • What I've found is blog commenting is, essentially, quid pro quo. Fastest way to get a lot of comments (when starting out) is to leave a lot of comments.

    There's a tipping point when it's no longer necessary to leave comments. I do not know where that point is.

    I do know I'll be on another commenting rampage pretty soon. There's production, there's promotion, I haven't mastered the art of doing both at the same time. Yet.
  • I like this article! Will come again next time for sure, thank again
  • Yeah, thanks spammer. Meh.
  • Batman
    Ok, I think this raises the question, how to deal with this type of comment, after I've generated the call for comments?
  • Much of the time, we'll just delete comments like that. But, I decided to let this one go and just make fun of it. :-)
  • I think ultimately you need to decide WHY you want comments. If it's because you think more comments equals more traffic, that's not usually the case. People still judge a blog in an instant based on how many comments they see, but I think that is slowly changing and people are placing less value on that and more on the quality of the post itself.

    As long as people continue to sign up for my email list, that's more important to me than a lot of comments. My money is made on my list - not in the comments.
  • Right on. Email subscribers are FAR more valuable than commenters.
  • Hey David great tips! I felt pretty frustrated myself on one of my blogs, and found out that I was simply not asking for comments at all. Thanks
  • Thanks for addressing this. I think I'm going to switch to Disqus or some other format that gives readers the option to know when someone has responded to their respective comments.

    One thing I've noticed is that as my traffic has increased, my comments have surprisingly decreased. Also, some of my more devoted readers now leave their feedback via social media instead of on my blog. I'll sometimes post a link on Facebook and get over 20 comments/likes, yet only see 3 or 4 comments on the actual site. Has anyone else experienced this?
  • @Listen I get more comments on my blog post on Facebook often, than on my actual blog. This discourages me, and sometimes wants me to take the link off of Facebook. Perhaps I will. Some of my readers have stop visiting blogs altogether and only play around on FB now. How sad.
  • I have the same problem. I get comments on facebook that I wish were on my blog.
  • Leon,

    DISQUS is fabulous, I use it, and recommend it. However, if you decide not to go that route, there is a plugin called ReplyMe that emails people when their comments have been replied to. It will show both their original comment and the reply in the email. Unlike DISQUS you can't respond to comments via email, but it is a nice little tool for those who don't like DISCUS.
  • kiesha_WeBlogBetter
    I find that the more I leave comments on other blogs and the more I engage others on Twitter and other networks, the more people are drawn in and are inspired to leave a comment. But I definitely make sure I end most posts with a question - I usually ask for more tips, kind of like what you've done here. And I do my best to respond to comments the same day if not right away to encourage people to return for my response and to let them know someone is listening.
    #7 - is not only a great way to encourage comments, but it also makes it impossible to run out of blog post ideas! :)
  • Great tips, David. My blog starting getting more comments when I plugged in Disqus. The comments are longer and more inquisitive. It gives me more to respond to than just "great post"!
  • Yeah, it all makes sense.
    It's quite logical actually: Just find a way to interact with your audience, and they will respond.
    But some people only write instructional posts, and still get an insane amount of comments.
    There's no real rule for it - everything can work, you just have to find your style.
  • I think that's mostly about what kind of audience you have and how well they know each other, but also how well you can pinpoint what your readers are up to, the things that are on their minds right now. Commenting on other blogs is a good way to stay tuned in to your blogging peers as well as a learning what works. Commenting and getting comments is sort of a craft of it's own.
  • Pretty true.
  • Thanks for the tips David. I almost always have a call to action and sometimes it works and sometimes it doesn't. There doesn't seem to be a any sort of consistency and really no way to measure why one post will get comments and the other not.
    I do agree what you said though, about if the person is not a blogger they seem less likely to comment. Most of my comments are from other bloggers. Since I target a market that may or may not generally be into blogging, it all makes sense. So I rely a bit on measuring my posts effectiveness via clicks using google analytics and retweets (well, atleast to the best of my ability ;-) Thanks again!
  • I was going to say I've had good luck with getting comments, but honestly, it hasn't been luck at all. It's been a heck of a lot of work, and it's work that anyone else can duplicate. My comments started picking up when I got off my own blog and started commenting on other blogs. Then people started coming over, reading the content I worked like a demon to make interesting, and saying, "Hey, I saw you on Dave's blog and now I'm really glad I came over because of your writing, etc. . . "

    Once people arrive on the blog and comment, I treat them well, and they come back. I believe when we 'do on to others' in terms of commenting, tweeting, etc., the same will happen to us in some shape or form.

    My comment section is currently a big fat mess, by the way, because I'm in the process of switching from Disqus to ComentLuv today. Many of my regular commenters have been asking for this, having times they couldn't get on Disqus, etc., so it was time for a change there.
  • I'm glad you mentioned commenting on other blogs. I think the fact that I haven't been reading and responding to posts on other blogs as much lately has also had an effect on my decrease in comments. I gained a lot of my regular readers that way, and the only reason I haven't been doing it as much lately is thanks to poor time management!
  • David Michael Cunningham
    I have tried all of the techniques described in this post and still had few comments on my posts that contain thought provoking substance (while my little off the wall posts get tons of comments, re-posts, tweets, facebook mentions, and so on). I thought that the people that read my work don't like to think and such.

    However, I know that's not the case, and at the same time I was still stumped as to why my "meat and potatoes" posts barely made a dent in the comment area. I now think that (thanks to this post) it's the type of readers I have. I have those that take action on simple things that don't take too much effort for them to do and are able to share things with others that may not get into the thinking aspect of my main posts. Your tip, about going to other sites and commenting and so forth, may just be the key to my solution.

    I've always posted on other sites and such, and at the same time I never fully "gave it my best" in the areas that I could to draw the type of commenting/interacting readers that I am looking for. Now my eyes are open and my mind is racing with meaningful ways to do just that.

    Thank you for your tip - you know, the kind that was in your lap the whole time but never realized it, or understood other ways it could be useful. I'm excited.

    Thank you again.
  • Yeah, most people surfing around are practically in a hypnotized state. Sad, but true. Sometimes, its the stupid crap that works. Kinda like why people watch stupid reality TV shows. Just ask my wife why she watches "Real Housewives". Makes me throw up a little in my mouth when I see that show, but she digs it. Brainless and she doesn't have to think. :-)
  • Jean, you really get a lot of comments. It's hard work, and you have achieved a lot through your persistence - that's awe-some.

    Be careful with commentluv, it attracts a lot spammers and pure link-droppers !!
  • Thanks Mars, and I appreciate the heads up on CommentLuv too. Definitely need to look out for those things.

    I'll be writing a post on the reasons for my switch, but I was starting to get so many emails from regulars basically saying, 'hey, Jean, tried to comment but Disqus was having issues . . . anyway, I liked xyz' about the post.' It made me wonder how many folks might be having trouble and not emailing me? I've had issues on other sites with Disqus and haven't notified the site owner like I should have :(
  • I switched from CommentLuv to Disqus a few weeks ago, and wished I had made the switch months ago. CommentLuv attracts a lot of spammers. Honestly, I have never had a problem commenting with Disqus, but I have had lots of problems commenting with Intense Debate. I have to agree with David--a 'side effect' of using CommentLuv is there are some who use it for backlinks.

    What I love about Disqus is the threaded comment system. It's so much more interactive and easier to read through the comments. :)

    It is funny how some niches seem to have more commenters. And I totally agree that you can't tell how much traffic a blog gets just by looking at the number of comments. You've done a great job with your blog, Jean! I agree with you--getting people to comment on your blog is a lot of work!
  • Kelly, I have been having problems with Disqus also. I often can't comment. And when there are a lot of commentaters on a page (a lot of comments), I can't even open the page to leave a comment. This frustrates me when I really want to leave an important comment.
  • We'll all see what tune I'm singing about comment systems a few months from now. Either way, it will make great post material :)
  • Yeah, I love disqus too, but I switched to just the WP commenting system.. because I could pretty it up a bit, and I asked folks and most preferred it over disqus.

    And Jean you do get a LOT of comments, so well freakin' done woman! :) I use commentluv, and I do get some spammers, but I moderate, so if it smells like spam I just trash it.

    Disqus or WP, either way they both have their pros and cons, so it boils down to preference and what you think your readers will appreciate more. :)
  • I like the WP commenting system also.
  • Oh, sorry about leaving you those spam comments :)
  • LOL.. you? Never spam. :) I LOVE your comments, you make me laugh. lol
  • Yeah, you do have more flexibility if you use WP's own comment system. Some really cool plug-ins out there for it. So, it is a tradeoff.
  • Exactly. :)
  • It hiccups sometimes, but I don't find too often. Overall, I think Disqus provides an improved comment experience.

    Yeah, with CommentLuv, you get people just fishing for backlinks. I don't like that at all.
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