Paid Software – Given Away

I was doing a little of my usual net surfing tonight while I watch the season premiere of 24 and ran across a resource that I want to pass on. It doesn’t have a whole lot to do with internet business, however anybody with a computer might find this interesting. The site is Giveaway of the Day.

Presented as “a win-win solution for both publishers and clients”, the site gives away a new software title every day. The software they are giving away is typically pay-for software, but for the 24 hours that the software is featured on the site, you can get it for free. For most people, this simply provides a way to get free software. For the developers of that software, it provides a unique way to get the word out on your software and get a lot of promotion. The company behind the site says they do pay developers for the free licenses. And, after the day is up, the software remains up on the site as advertising.

This is a very interesting business model. Tonight, I tried out the True Launch Bar from the site. The way it works is you download from their site and un-zip the file. With the installation routine, you will get a file called Activation.exe. You run that file first, which basically sets up your license for you. You then install the software. Very easy.

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