My Product Launch Formula Experience & Review

I want to tell you a story. Actually a couple of them.

Back in January of 2009, I was sitting on the balcony of my cabin. Sitting there on the Crown Princess (A Princess Cruise lines ship), my wife and I were relaxing in our cabin. We decided to get away – just after the 1-year birthday of our daughter.

There is no land in sight. Just the blue water of the Caribbean, racing by several decks below at a speed of 20 knots or so.

I pulled out my laptop. Oh, don’t worry, I had no intentions of actually working. Are you kidding me?! No, instead I just wanted to check in on a promotional campaign that I had set in motion before I left Tampa.

The results? Far better than I expected. I had already made several thousand dollars. It made me feel less weird about paying the huge Internet fees on the cruise ship, let me tell you!

That campaign went on to earn over $12,000 during our 1-week cruise. It took place pretty much on automatic (thanks to scheduled emails in Aweber).

I give the entire breakdown of the campaign (and my videos and swipe files) in this post for my Inner Circle members only. But, the underlying foundation of what I did was from the Product Launch Formula.

This was a prime example of using the tactics of PLF to not launch a brand new product, but to simply promote an existing one. In a completely different market – geeks.

The $18,000 Webinar

Fast forward about a year, to my most recent launch of Blog Masters Club. As many of you might remember, I did a webinar after doing about a 10-day prelaunch campaign.

That launch was almost a “by the book” Jeff Walker style product launch. I say “almost”, because, well…. I screwed some things up.

No, seriously. The backstory of the Blog Masters launch was one of hair-pulling, nervousness and, as I later put it…

Running a product launch is like hanging onto the side of a moving car, with one hand, and with your “package” dangling in the wind.

I did some dumb things during that launch, and it still worked out pretty well for me. But, that webinar? The gross sales from that webinar were over $18,000 – all collected before my launch officially started. The launch went on to do much better than that.

Product Launch Formula – Explained

Simply put, Product Launch Formula is probably one of the most foundational courses you could ever get. Many of the other products you’ve heard about were launched using the strategies in PLF.

Both of the stories above, as well as much of the marketing I’ve done since, were very much as a result of the strategies Jeff teaches inside of PLF.

I’ve been a customer of PLF ever since version 1.0. It keeps getting better, and I have no idea (yet) what he has planned for version 3.0. But, this stuff is powerful.

I encourage you to take notes. Have a copy of Evernote open while you watch Jeff’s videos. He does a good job of explaining things, and many of his videos come right out of on-screen mind maps. He gives all of it to you, too, but you’re going to have a lot of “aha moments” while watching his videos, and you’re going to want to record them.

Product Launch Fatigue?

I chimed in on this one not long ago. I talked about the launch “pattern” and how some markets are going to require more creativity. But, let’s make two things clear:

• Product launches are working better than ever. The sizes of launch results are huge. Sure, some of them flop, but they always serve as a lesson for future launches. In fact, Jeff himself tells stories of his many flops before he became known as the “launch guru”. But, don’t mistakenly assume that launches are not working as well because of the number of them. The exact opposite is true.
• The whole “fatigue” issue is really only relevant to the small circle of people who are basically internet marketing addicts. You know, people who keep tabs on all these marketers and “make money” bloggers. The other 99% of the Internet? They have no clue what a product launch is and how it works. Fatigue for those guys? Hogwash.

You want to be doing launches. Trust me.

Watch This Video

Jeff is currently in prelaunch for version 3.0 of Product Launch Formula.

I’m going to cut to the chase and tell you, straight up, that I think you should STRONGLY consider investing in this course. Do not make the mistake of chalking PLF up to “just another internet marketing product”. No, I think PLF is very much foundational. The other courses don’t even make much sense without the stuff inside of PLF.

And trust me, as a blogger, you can CRUSH IT with this. Blogs are a vital tool in a product launch. By learning the real marketing to apply to the platform (your blog), DUUUDDEEE! I’m telling you – big things can happen.

But, enough of that. For now, just watch Jeff’s prelaunch videos. I got goosebumps watching his second one.

The decision, obviously, is your’s to make. But, now you know what I think.

Click Here To Learn More About Product Launch Formula