Comments on: Oh Sh**, Another Damn Product Launch?!

By: Jeff Pezzella

Jeff Pezzella — Tue, 15 Jun 2010 08:59:33 +0000

I can't agree more with your analysis Bruce. Dissecting the best of product launches and all direct response marketing is an excellent piece of advice. If we apply that to what David suggests and become creative with the "golden nuggets" of each campaign, then we've done our diligence as marketers. Part of the reason the Jeff Walker/Frank Kern internet mkt oligarchs keep repeating the same pattern is their own laziness. They sell to each others lists to the point of absolute boredom. If they don't start getting creative and changing it up, then their lists, regardless of size and newbie entry, will become saturated and immune to their strategies. It's our goal to avoid that now and create a more transparent and creative approach to both launches and marketing in general.

Thanks again to both you, David and all others for their comments.

peace

By: usb flash drive

usb flash drive — Mon, 14 Jun 2010 10:33:33 +0000

I email the sales and no real help from internet marketers with the information most tired. Well I know almost nothing at all about the sales pitch sales promotion or JV is really annoying is shipped with every email. I have reasons why we in the first place marketers sign up for the list some other useful information is expected.

By: taylormarek

taylormarek — Wed, 09 Jun 2010 09:22:25 +0000

Awesome post as usual. Some take away pointers? If the market has been saturated with “product launches”, mix it up. If the market hasn't seen “product launches”, just do it as normal and see what happens. Thanks for the tips David.

By: Bruce

Bruce — Wed, 09 Jun 2010 04:49:53 +0000

I look at each product launch as a “learning tool” I am already predisposed not to buy because I have all the tools and IM products I want over the years. Nothing new or ground breaking in the past two years. But I liken to observing all product launches like I save all my junk snail mail. “Success leaves clues.”

Take the time (and notes) to break down what each maven uses in their product launch campaign. It can teach you tons if you just pay attention to the verbage, the colors, the size of the headline, the style of the graphics, the videos, etc. It is a complete package revealed on what to do in a launch. And you could easily “tweak” it to your likening based on your attitudes toward your customers.

Like many people said here, David puts on a class act presentation and that includes his launches. Obviously David took bits and pieces of the biggest launches here and tweaked it with his own personality and values. It works when you use it in that fashion….

By: TwtrCoach

TwtrCoach — Mon, 07 Jun 2010 20:31:27 +0000

Hi David. I also trust Reese. And I agree his campaign was not as bad as the Shoemoney.

But knowing that so many trust his product and knowing that he delivers, it was a bit surprising to get so many campaign messages.

I'm not familiar with Shoemoney's product so can't talk about the product itself. But I was referring to the campaigns.

For me it is about building a relationship - trust and then like you do deliver (over deliver) and then have a lot of great advocates for your product.

Cheers.. Are

By: David Risley

David Risley — Mon, 07 Jun 2010 18:44:34 +0000

I'm not sure I'd put Reese and Shoe in the same category. I'm actually taking Reese's course (the last one he launched) and the man delivers. A lot of people got weird over the $2/hour reference, but trust me, when you see what Reese is teaching, he treats his people overseas like absolute gold.

By: Leon Noone

Leon Noone — Mon, 07 Jun 2010 17:53:10 +0000

G'Day David,
I left a lengthy comment about this subject on Dave Navarro's blog last week. Eben Pagan's recent launch was very professional. I think that many launches and pitches treat prospects as impoverished losers waiting for for A Great Web Saviour to raise them up to Web Heaven and Millionairedness. Eben didn't fall into this trap.

I ran a successful offline business for years. I don't have the slightest objection to people trying to sell me something using the web.

But I want to be treated as a mature, competent adult. And I expect that sellers will have a clear marketing position, a clear business focus and a specific target market. I don't even mind affiliate marketing. But I'm always surprised when some marketer claiming special expertise in say, traffic generation, is unconditionally endorsing products and services in headline writing,
pitch page design, banner advertising and self-development.

The web is a legitimate vehicle enabling consenting adults to conduct mutually satisfying and rewarding business transactions. Any bloggers who don't approve should reaquaint themselves with their "trash" and "unsubscribe" buttons.

And all of us should make sure we have fun...........on the way back to WIIFM.

Regards

Leon

By: Billy Sticker

Billy Sticker — Mon, 07 Jun 2010 08:15:29 +0000

I totally agree. Even knowing the content is going to be quality stuff, the manner in which it is being “launched” is very… predictable. And then it loses it's mojo.

By: kayren

kayren — Mon, 07 Jun 2010 07:17:45 +0000

If I had the time and money I'd do every product launch that's out there. Why? Because apart from engaging my interest in something I'm passionate about, if nothing else, Inet marketers are motivational. They really get me going.

By: Julius

Julius — Mon, 07 Jun 2010 03:21:36 +0000

Those are excellent ideas to make launches more unique and less predictable.
I guess my answer to your question is to see more of those techniques you mentioned.