Google Adjusts Click Spots on Adsense - Lowers CTR
Google has made a change to the clickable spots on their Adsense ads. The change might be good for the quality of their ad network, but it is not working out well for web publishers. In fact, Google is sacrificing revenue on their own to make this change.
Usually, almost the entire space of an Adsense [...]
Why a Drop in Adsense Revenue?
I recently made some adjustments to the layout over at PCMech. Nothing I thought was very drastic. I was simply re-organizing some elements and fixing some long-time problems (like creeping CSS layers in IE). Well, after I went live with the new layout, I began keeping a close eye on the various revenue sources. One [...]
Going Native is Good
No, I’m not talking about the benefits of walking around in your birthday suit. I’m referring to a new article published over at Marketing Experiments that does an analysis of ad performance on the web. Not quite as exciting? Sorry.
The analysis does some measurement of online ads and sees which converts better. In short, the [...]
Google Updates Their Adsense Policies
That’s right, Google has issued their 2007 update on policies to be followed by websites using Adsense. Of course, Adsense is Google’s contextual ad service where websites can place Google ads on their site and earn revenue. The revenue you can make from Adsense is pretty good in the scheme of things, so webmasters who [...]
