Alexa Overhauls Stats: You Seeing Changes?
Alexa has long been used as a source for data on traffic for websites. Problem is, it has also long been known for being wildly inaccurate. It is a decent indicator of trends, but not actual traffic. Well, Alexa has announced it is changing the way it counts traffic, according to a story on Techcrunch.
From [...]
Yahoo Strokes Google, Puts on Show for Microsoft
Yahoo is in a pickle. Microsoft is setting up for a hostile takeover of Yahoo and Yahoo is doing everything it possibly can to puff it’s chest and look valuable.
Part of this strategy is apparently to woo Google. Yahoo was to run a 2-week trial of running Google Adsense ads on the Yahoo properties. Yahoo, [...]
Google Analytics AIR Beta Signup
Most of us know about Google Analytics, the web statistical package from Google. Well, it has an API, and one programmer named Nicolas Lierman has developed a desktop application using Adobe AIR to bring your Analytics reports to your desktop. Very cool, I say! He is getting ready to release as a public beta, [...]
CrazyEgg - Visualize Your Visitors, Big Bro Style
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When we are setting up our websites, it is important to take into account eye path. The human eye is naturally drawn to certain things. People also tend to shift their eyes to certain things on a page. By knowing where their attention goes, you know where on your site to place elements [...]
Google Analytics Redesign = Simplicity
I logged into Google Analytics this afternoon and was greeted with a notice at the top of my screen telling me about the new format for the reports. When I clicked into one of my reports, I saw it was completely re-designed. I like what they’ve done with it.
I have used Google Analytics for [...]
Importance of Your Log Files
Web servers almost always output daily log files which are a running record of that day’s traffic activity on the website. Many smaller, shared hosting plans provide a simple, web-based way to view the stats and therefore track activity. They may also provide an interface for controlling a report generator, thereby allowing you to automatically [...]
Use of Web Analytics in Marketing
Every website owner absolutely needs to be routinely collecting web analytics and using them to perfect the site and engage in marketing campaigns. Almost all web servers provide a raw log file, usually generated nightly. You can use a web log analyzer to analyze those logs and provide you reports. Some web hosts provide web-based [...]
