Experiment: Merging a Store With a Blog
Yesterday, I did some research into some business development strategies. One of the things that crossed my radar was the idea of merging an online store with a blog. My situation is this…
PCMech gets a lot of traffic. The online store, however, is linked in the top menu but is otherwise a completely separate system. [...]
Is Your Site STOPPING Customers From Buying?
Shortly before my wedding, when I was still working, I attended a web conference put on by Marketing Experiments. They put on these conferences every few weeks and they are always pretty insightful. The subject of that particular conference was how technology can affect your online conversions. In other words, is your website getting [...]
Exporting USPS Orders From X-Cart to Endicia
I mentioned in the last edition of the WebbyOnline Newsletter that I was giving Endicia a try. Endicia is a service with an accompying program called Dazzle that allows quick usage of the United States Portal Service. It can be used for preparing your business mailings, but I am interested in using it to [...]
Increase Online Sales by Reducing Customer Anxiety - The Scientific Approach
This afternoon I attended the web seminar mentioned in the previous blog post. The seminar was put on by Marketing Experiments Journal, a very professional outfit that takes the science of online marketing to levels you would normally expect from a college course. The subject of the seminar was how to decrease customer anxiety levels [...]
Stop Annoying Your Visitors
It’s one thing to get traffic to your website. You do search engine optimization, create a nice design, form a bunch of link exchange partnerships or even do a marketing campaign. It is quite another feat altogether to KEEP your visitors. The internet is no longer a novelty. It is part of daily life for [...]
Introduction to Ecommerce
Many people new to websites and/or ecommerce are confused at the in and outs of ecommerce. Even many people who are fairly adept at scripting can set up a store using some popular package such as OSCommerce and then are left stumped by the idea of making it work with a payment gateway to actually [...]
Shopping for Shopping Carts
Over at PC Mechanic, I have been, for some time, running an online store which I programmed myself. That store was functional and it served well for some time. Being that I custom-coded the whole thing, I could also make everything work exactly how I wanted it. This was nice. However, the store had a [...]
Merchant Account or Paypal?
Anybody looking to collect payments off their website finds themselves getting into the field of payment processors. Understand that I am referring to this in the general sense of simply processing credit cards; those who know how this process works know that the credit processor is only one stage of processing a credit card. One [...]
6 Tips to Secure Your Website
Most people on the internet are good, honest people. However, there are some people browsing the internet who derive fun from poking around websites and finding security holes. A few simple tips can help you secure your website in the basic ways. Now, obviously, the subject of data security is a complicated one and way [...]
