Internet Marketing - What’s New?

Here is my introductory diatribe from this week’s WebbyOnline newsletter. To get this in your inbox each week, just subscribe in the form at the top of this site.
Well, it’s May already. Unbelievable. It seems like this year just started. Doing a quick status check on things in my own business, I really think [...]

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Traffic Secrets Course

One of the things I am working on this year, as I have mentioned, is kicking business and revenue into high gear. One of the things I am doing to get this done is to broaden my horizons and learn from others. Now, I’ve already learned alot from others, but one thing I have never [...]

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StumbleUpon - Good For Promo?

In looking at my referrers in Google Analytics, I often see StumbleUpon.com as one of the referrers. I checked it out some time ago and thought the idea was very cool. It really is the ultimate social networking site. OK, well, maybe not “ultimate”, however cool nonetheless. It essentially uses the StumbleUpon community to scour [...]

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Going Native is Good

No, I’m not talking about the benefits of walking around in your birthday suit. I’m referring to a new article published over at Marketing Experiments that does an analysis of ad performance on the web. Not quite as exciting? Sorry.
The analysis does some measurement of online ads and sees which converts better. In short, the [...]

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Increase Online Sales by Reducing Customer Anxiety - The Scientific Approach

This afternoon I attended the web seminar mentioned in the previous blog post. The seminar was put on by Marketing Experiments Journal, a very professional outfit that takes the science of online marketing to levels you would normally expect from a college course. The subject of the seminar was how to decrease customer anxiety levels [...]

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7 Ways to Increase Site Conversion

A couple days I got an email from Marketing Experiments Journal notifying me of a free Webinar they are hosting Wednesday, January 24th at 4PM EST. The topic?
Topic: Site design tested: 7 ways to increase site conversion by reducing Customer Anxiety
Does matching your site’s appearance to the expectations and preconceptions of your customer prospects influence [...]

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Publishing a Newsletter

Today, many websites offer a free newsletter. Newsletters, from the receiving end, can be a great source for information that is delivered to your in-box. You can simply save the newsletter for future reference, something many people do. From the publisher’s standpoint, though, a newsletter is a fantastic idea as it gives you a database [...]

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Promoting Your Affiliate Programs

Affiliate programs are a huge way to make money these days on the internet. There are, after all, a lot of companies out there selling a product. They are looking to sell as much of their product as possible. Setting up an affiliate program is a way to vastly expand their sales force, and the [...]

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Using Content Hubs to Promote

We’ve all heard it before: content is king. And it is true. If you own a site, you need to post something interesting that people want to read before you can expect people to stop by. If your site is a content-based website, then you’ve already taken a huge step. However, if your website is [...]

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Outflow Equals Inflow

There is a very simple formula which you should always remember when it comes to selling a product or service, or simply trying to get traffic to your website. That formula is:
Outflow = Inflow
Clarified, all this means that the amount of inflow you receive (traffic, sales, etc.) will be equal to the amount of outflow [...]

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