Is Your Site STOPPING Customers From Buying?

Shortly before my wedding, when I was still working, I attended a web conference put on by Marketing Experiments. They put on these conferences every few weeks and they are always pretty insightful. The subject of that particular conference was how technology can affect your online conversions. In other words, is your website getting [...]

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Google Pay-Per-Action Launches

Google has just launched a new service in Beta called Pay-Per-Action. Judging by the logo in the upper left, this is going to be some kind of sub-service of Google Adwords (and hence Adsense as well). The long and short of it can be gotten right off their site, namely: “Increase your advertising reach while [...]

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Increase Online Sales by Reducing Customer Anxiety - The Scientific Approach

This afternoon I attended the web seminar mentioned in the previous blog post. The seminar was put on by Marketing Experiments Journal, a very professional outfit that takes the science of online marketing to levels you would normally expect from a college course. The subject of the seminar was how to decrease customer anxiety levels [...]

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7 Ways to Increase Site Conversion

A couple days I got an email from Marketing Experiments Journal notifying me of a free Webinar they are hosting Wednesday, January 24th at 4PM EST. The topic?
Topic: Site design tested: 7 ways to increase site conversion by reducing Customer Anxiety
Does matching your site’s appearance to the expectations and preconceptions of your customer prospects influence [...]

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Use of Web Analytics in Marketing

Every website owner absolutely needs to be routinely collecting web analytics and using them to perfect the site and engage in marketing campaigns. Almost all web servers provide a raw log file, usually generated nightly. You can use a web log analyzer to analyze those logs and provide you reports. Some web hosts provide web-based [...]

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Integrating a Website With Your Business

It has been one of my continual themes when talking with clients about their websites that their site needs to serve their business. When I work with a client, I look at their website as an extension of their business model. I take a look at their overall business and evaluate:

How do they make their [...]

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The Use of Blogs

The blog (a slang term derived from the words web log) has quickly become one of the latest trends on the internet. More and more sites are starting their own blogs, and they can be used to keep fresh content on the website, promote products, you name it. In fact, the typical blogger can be [...]

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Using Content Hubs to Promote

We’ve all heard it before: content is king. And it is true. If you own a site, you need to post something interesting that people want to read before you can expect people to stop by. If your site is a content-based website, then you’ve already taken a huge step. However, if your website is [...]

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Is There a Use for MySpace in Business?

Most of us who are not living under a rock have heard something about the Myspace buzz. It seems to be another internet revolution. The business side of this behemoth is something to behold. [...]

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Conducting an Online Survey

Surveys are an essential component to marketing. After all, how do you know what to do in your marketing efforts if you do not know what your visitors are thinking? So many companies do the equivalent of wadding up money and throwing it up against the wall when they do their marketing. Rather than directly [...]

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