Use of Web Analytics in Marketing

Every website owner absolutely needs to be routinely collecting web analytics and using them to perfect the site and engage in marketing campaigns. Almost all web servers provide a raw log file, usually generated nightly. You can use a web log analyzer to analyze those logs and provide you reports. Some web hosts provide web-based [...]

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Integrating a Website With Your Business

It has been one of my continual themes when talking with clients about their websites that their site needs to serve their business. When I work with a client, I look at their website as an extension of their business model. I take a look at their overall business and evaluate:

How do they make their [...]

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Really Communicate To Your Visitors

This article might be a bit different than you’ve come to expect from a webmaster-related article. The reason is that, in my opinion, it is a facet of the internet many people don’t really think about. And that is communication. But, by communication I mean more than just talking or writing. Read on…
What is Communication?
Communication [...]

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Time to Launch

There are two very distinct phases to a website: (1) Design and (2) Marketing. In my opinion, far too many people spend way too much time on #1 and not enough time on #2. That is easy to do. All of us want to have a website which looks great and functions the way we [...]

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The Use of Blogs

The blog (a slang term derived from the words web log) has quickly become one of the latest trends on the internet. More and more sites are starting their own blogs, and they can be used to keep fresh content on the website, promote products, you name it. In fact, the typical blogger can be [...]

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Using Content Hubs to Promote

We’ve all heard it before: content is king. And it is true. If you own a site, you need to post something interesting that people want to read before you can expect people to stop by. If your site is a content-based website, then you’ve already taken a huge step. However, if your website is [...]

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The Use of Landing Pages

Landing pages are a great way to not only get the most bang for your advertising buck, but also more accurately track the effectiveness of ads or ad copy. Landing pages are essentially a web page to which people click from an outside link. It is the page they land on when they arrive on [...]

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Conducting an Online Survey

Surveys are an essential component to marketing. After all, how do you know what to do in your marketing efforts if you do not know what your visitors are thinking? So many companies do the equivalent of wadding up money and throwing it up against the wall when they do their marketing. Rather than directly [...]

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Outflow Equals Inflow

There is a very simple formula which you should always remember when it comes to selling a product or service, or simply trying to get traffic to your website. That formula is:
Outflow = Inflow
Clarified, all this means that the amount of inflow you receive (traffic, sales, etc.) will be equal to the amount of outflow [...]

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