Newsletter

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    “Just Add A Plugin”, They Said

    Welcome to a new week! A shorter week for me, since my wife and I are going on a short cruise and leaving on Thursday. As always, I will be periodically checking email while I’m on the ship, but ongoing project work for clients will be paused. I get back Monday morning, so it’s a…

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    An AI Secretary for Your Website

    Ever feel like your website is doing a great job collecting messages… and then dumping all the real work back on you? That’s the theme this week. We’re talking about the idea of an “AI receptionist”. A contact form with a brain. Kinda. Plus, we’ll talk about the “big picture” on actually building this. For…

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    The Shift That Makes Automation (and AI) Actually Work

    You may have noticed, if you watched the Super Bowl last night, all of those commercials for AI companies. There’s a LOT going on in the space right now – and lots of money flowing around because of it. But, there’s also a lot of hype. Like, the last couple weeks, it has been all…

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    Train Your AI Like A Team Member

    Good morning from snowy Florida. 🤪 OK, just kidding. Kinda. Actually, a few parts of Florida actually DID get some snow (not much, tho)…. and there were some social media reports of little snow flurries right here around Tampa Bay. Funny to watch the locals get so excited about it, though. People up north must…

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    How To Survive Solopreneurship

    Well, can’t say last week went according to plan. My plan to travel up to Maine was changed last minute because my dog hurt himself. Don’t worry… he’s fine. 🐶 But, for a day there, he was clearly in pain and I had to stay back and deal with him. I could never leave him…

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    Ship Quickly. Break Things.

    Short week in the office for me this week, as I’m flying up to Maine on Wednesday to see family for a few days. I just checked the weather and…. the high temps for a couple of the days we’re there are literally less than 10F. So… This Florida boy may not survive. 😜 Of…

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    The Online Course Model Is Broken

    I have a lot of clients who sell online courses. So, I’m fully aware that this week’s issue might be… interesting. 🧐 But, I think Learndash (and most other online course platforms) are actually stuck in the past. They’re following an old, dying paradigm. And they haven’t adjusted. In this issue, I’m going to expand…

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    Up Your Game With AI

    Well well…. here we are. It is 2026. That happened fast. 😜 Happy new year to you – and after taking a break last week, I’m fully back at it this morning and ready to kick things off with a new issue of WP Edge! This year, I have a few different goals on the…

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    The Final Issue (of the year)

    We’ve reached the end. This is the final issue of this newsletter. For the year. 😜 No worries…. I’m not going anywhere. 🙏 I love what I do too much… and I enjoy preparing this issue for you every Monday. I don’t believe I’ve skipped a beat all year, but… I have decided to make…

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    New Optin Strategy + Fixing WP’s Search

    Can you believe we’re only about 2 weeks from 2026? 🤯 I’m not resting (yet). I mean, I’ve got a lot of family stuff coming up due to the time of the year, but I’m also busy revamping some things in advance of the new year. Starting with a full re-do and cleanup of the…