The WP Edge

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    Why So Many Membership Sites Die

    I hope everybody here in the U.S. had a Happy 4th! All I know is…time to get back onto my healthy diet this week. Because, this last weekend was… a thing. Ate – and drank – too much. 😜 But, I guess the country only has one 250th anniversay, so might as well celebrate. 🎇…

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    Riding The Revenue Rollercoaster

    Happy Monday. I’ll keep the intro short this week. Turns out there’s a theme running through this issue, even though I didn’t fully plan it that way… taking the stress down a notch. One piece on the revenue rollercoaster we all ride as solopreneurs. Another on the WordPress busywork that quietly eats your sanity. Both…

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    Gmail Was Eating My Newsletter (and My Open Rate)

    Last week, I started off by saying that the issue was “simpler than normal”. I had to essentially strip out some of the things I usually do each week… and make it a little bit more “barebones” than usual. I had a reason for that. And this week’s issue goes fully into what I was…

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    I’m Only 42% to Last Year’s Revenue

    This issue will look a little… simpler than usual. And there’s very definitely a reason for that. I’ll write up a full article on that reason, but today’s issue is a little test in some ways. I’ll explain later. 😎 In the meantime, we’re about 6 months into the year. So, we’re going to do…

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    Online Courses Almost Killed My Business

    I used to be 100% in the business of online courses. And even now, I have a lot of clients who create and sell online training of some kind. So… No, it isn’t dead. But, I tell you one thing…. my own business almost died because of it. And if I hadn’t made a massive…

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    Be the Steak in a Boring Inbox

    Coming to you today (and most of this week) from my RV – sitting waterside in the Florida Keys. I came down so my son and his best friend can fish their faces off for a few days – and I’m sitting here on my laptop as my makeshift workstation until Thursday morning… at which…

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    Systems, WordPress 7, and a Mac Mini

    So, I’ve got a question for you… My goal with this newsletter every week is not only to keep you informed about the world of WordPress (as applicable to solopreneurs, mainly)… but also to create a newsletter WORTH READING. Not just a casual link blast, but actual stuff worth spending a few minutes reading every…

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    What Happened to Kadence? + My Business Framework

    Well, first off.. Last week, when I commented about how the previous week’s issue on AI “writing” fell flat… it inspired a LOT of you to come out of the woodwork. And, I actually got a lot of very kind replies this last week saying how much they actually find the AI stuff valuable. Interesting….

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    Sometimes the Kill Switch Is the Right Move

    So, I’m going to start off with a quick confession here…. because I think last week, my topic for the newsletter fell a little flat. 🥴 I discussed the in’s and out’s of making AI content feel more like yourself. And I thought it was an interesting topic. But… The open rate was lower than…

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    Why Your AI Content Sounds Generic

    These days, AI has become like a co-pilot. I use it every day in my work. Specifically, I am using Claude. Heck, I even have a project set up as a health coach now. 🤪 It’s all set up to help me track my food, my macros, my exercises… and keep me locked in on…